This research is being conducted by Anatoliy Gruzd, Philip Mai and Alyssa Saiphoo at the Social Media Lab at Toronto Metropolitan University. The purpose of research study is to better understand the nature of blockchain-based social media platforms and why people are using them.
This study is part of a larger research study to understand how privacy-preserving technologies, like blockchain-based platforms, can be leveraged to benefit social media users.
Meet the Research Team

Participation in the study will involve the following:
- Complete an online pre-screen survey. This will ask you some demographic questions (e.g. where you live, your employment status), and then confirm that you are eligible for the study (i.e., that you are 18 years or older, and are a frequent user of certain blockchain-based platforms). This survey should take about 10 minutes.
- Once you have completed the pre-screen and confirmed that you are eligible to participate, you will be given a unique identifier code and will be directed to a webpage where you can book a time for your virtual interview.
- Participate in an online interview via Zoom (20-30 mins) where we will ask you open-ended questions about your use of blockchain-based social media platforms. The audio of the interview will be recorded and transcribed automatically using the Zoom platform.
As a thank you for your participation, you will receive the equivalent of $10 USD in the cryptocurrency (either in Minds Tokens, Steem, or Hive). You will receive this incentive once you have completed the interview. To receive this, you will need to provide us with your crypto wallet address at the end of your interview.
How to Participate
Thank you for your interest in our study! Data collection for this study is now closed.
If you have any questions, please send us an email at [email protected]