The Social Media Lab conducts research in a wide variety of areas including: Academia, Health, Information Privacy, Online Communities, Organizational Social Media Use, and Politics. The broad aim of the lab’s various research initiatives is to provide decision makers with additional knowledge and insights into the behaviors and relationships of online social network members, and to understand how these interpersonal connections influence our personal choices and actions. We also develop research apps, tools and methods for collecting, analyzing and visualizing publicly available social media data.
Data About Canadians For Canadians: An overwhelming majority of online Canadian adults (94%) have at least one social media account, making Canada one of the most connected countries in the world.
Our reports provide a snapshot of social media usage trends in general and for political engagement in particular. We also examine Canadians’ growing privacy concerns when using social media. All reports are available for download here.
Educational Resources For the Classroom: Welcome instructors! If you are teaching social media analytics, marketing, business analytics, data science, communications or public relations, etc.., this section of our website is for you.
In this section you will find a collection of case studies involving ethical, societal and legal issues associated with the novel use of social media data. In addition you will also find teaching resources such as tutorials and sample assignments for our various social media data analytics tools.
No Programming Required: As part of our work, the Lab develops easy to use research apps, tools and visualization dashboards to support social science research on online participation and communities. Each year, our apps and research tools are used by thousands of students, educators and researchers around the world. To learn more about what we’ve developed and link to our curated Social Media Research Toolkit, go here.