The Social Media Lab conducts research in a wide variety of areas including: Academia, Health, Information Privacy, Online Communities, Organizational Social Media Use, and Politics. The broad aim of the lab’s various research initiatives is to provide decision makers with additional knowledge and insights into the behaviors and relationships of online social network members, and to understand how these interpersonal connections influence our personal choices and actions. We also develop research apps, tools and methods for collecting, analyzing and visualizing publicly available social media data.
Data about Canadians for Canadians: An overwhelming majority of online Canadian adults (94%) have at least one social media account, making Canada one of the most connected countries in the world.
Our reports provide a snapshot of social media usage trends in general and for political engagement in particular. We also examine Canadians’ growing privacy concerns when using social media. All reports are available for download here.
No Programming Required: As part of our work, the Lab develops easy to use research apps, tools and visualization dashboards to support social science research on online participation and communities.
Our apps and tools are used by thousands of students, educators and researchers worldwide each year. For example, Netlytic, our free cloud-based social media analytics tool, comes with handy lesson plans for educators and easy to follow video tutorials for students. To learn more about what we’ve developed and link to our curated Social Media Research Toolkit, go here.