
The Lab
- Research
- Develop
- Organize
- Train
Located in the heart of downtown Toronto, the Social Media Lab is a multi- and interdisciplinary research laboratory at Ted Rogers School of Management at Ryerson University. The lab studies how social media is changing the way people and organizations communicate, share information, conduct business and form communities online, and how these changes impact society. The lab’s research seeks to advance the public’s understanding of the benefits and pitfalls of social media adoption.
The Social Media Lab was established in 2010 and is the first of its kind in North America. It is led by co-directors, Anatoliy Gruzd (PhD) – Dir. of Research and Philip Mai (JD) – Director of Business and Communications. The lab is internationally recognized and attracts a diverse range of outstanding multidisciplinary scholars from around the world each year. It is a leader in social media studies and is the convener of the annual International Conference on Social Media and Society (#SMSociety).
The People
Dr. Anatoliy Gruzd
Director of Research
Philip Mai
Director of Business and Communications

Canada Research Chair | Royal Society of Canada College Member| Assoc. Professor – School of Information Technology Management, Ted Rogers School of Management, Ryerson University, Canada

MA, JD | Manager of Academic Communications – University Relations, Ryerson University, Canada
- Dr. Caroline HaythornthwaiteResearch CollaboratorDirector of the MLIS Program | Professor – School of Information Studies, Syracuse University, USA
- K. Hazel KwonResearch CollaboratorAssistant Professor, School of Social & Behavioral Sciences and in-coming Faculty at the Walter Cronkite School of Journalism and Mass Communication | Arizona State University, USA | Project: Swearing Contagion in Social Read More.
- Dr. Jaigris HodsonResearch CollaboratorAssociate Professor – College of Interdisciplinary Studies, Royal Roads University, Canada | Canadian Science Policy Fellow – Environment and Climate Change, Government of Canada
- Dr. Ángel Hernández-GarcíaResearch CollaboratorAssociate Professor – Department of Organizational Engineering, Business Administration and Statistics, Universidad Politécnica de Madrid, Madrid, Spain
- Raquel RecueroVisiting Scholar 2018Associate Professor at the Communication and Linguistics Department at Universidade Federal de Pelotas (UFPEL/Brazil) and at the Post Graduate program of Communication and Information at Universidade Federal do Rio Grande Read More.
- Bree McEwanResearch CollaboratorAssistant Professor, Communication, DePaul University, USA | Project: Developing measures to assess the “strength of weak ties” in online social networks.
- Dr. Elizabeth DuboisResearch CollaboratorAssistant Professor – Department Communication, University of Ottawa, Canada
- Dr. Priya KumarResearch FellowSenior Data Analyst – Digital Inclusion Lab, Centre for International Digital Policy at Global Affairs Canada(GAC), Canada
- Dr. Jenna JacobsonResearch FellowAssistant Professor – School of Retail Management, Ted Rogers School of Management, Ryerson University, Canada
- Dr. Marc Esteve del ValleResearch CollaboratorAssistant Professor – Centre for Media and Journalism Studies at the University of Groningen, Netherlands
- Dr. Atefeh (Atty) MashatanResearch CollaboratorDirector – Cybersecurity Research Lab | Assistant Professor – School of Information Technology Management, Ted Rogers School of Management, Ryerson University, Canada
- Dr. Joanne McNeishResearch CollaboratorAssociate Professor – School of Business Management, Ted Rogers School of Management, Ryerson University, Canada
- Dr. Irameet KaurResearch CollaboratorWith a Phd in Management, Irameet has nearly 16 years of experience in teaching and research; more recently, as an associate professor at the Rukmini Devi Institute of Advanced Studies Read More.
- Dr. Deena Abul-FottouhResearch CollaboratorAssistant Professor – Human Centred Data Science, Faculty of Information, University of Toronto, Canada
- Dr. Kevin QuigleyResearch CollaboratorDirector – MacEachen Institute for Public Policy & Governance | Professor – School of Public Administration, Dalhousie University, Canada
- Dr. Melodie Yun-Ju SongResearch CollaboratorSocial Media Lab, Ted Rogers School of Management, Ryerson University, Canada
- Dr. Hua (Helen) WangResearch CollaboratorAssociate Professor – Department of Communication, University at Buffalo, USA
- Anne SuphanVisiting Scholar 2018Research Associate at the Institute for Law and Social Sciences at the University of Honenheim, Germany.
- Irina GoreaResearch AssistantMaster of Science in Management, Ryerson Univeristy
- Donald PattersonResearch AssistantMaster of Business Administration in Management of Technology and Innovation, Ryerson Univeristy
- Lilach Dahoah HaleviResearch AssistantPhd student, Psychological Science, Ryerson University
- Felipe SoaresResearch AssistantPhD student in Communication and Information, Universidade Federal de Pelotas (Brazil)
- Isabelle RomanMarketing & Graphic DesignerBA, Sport Media, Ryerson University
- Rebeca C. CabreraResearch AssistantBachelor of Commerce, Ryerson University
- Kelly HuynhResearch AssistantBachelor of Commerce, Ryerson University
- Nikolai KrauseWeb Developer - Data AnalystBSc, Computer Engineering, Ryerson University
- Oluwatomilayo (Tomi) AdegbiteData Engineer / Software DeveloperBSc, Computer Science, Ryerson University
- Kathleen-Emily WalshThesis StudentMA in Communications & Culture, Ryerson University
- Zahra VahediResearch AssistantPhD Candidate, Psychological Science, Ryerson University
- Arvin JagayatResearch AssistantPhd Candidate, Psychological Science, Ryerson University
- Tahmina AkhterThesis studentMaster of Science in Management, TRSM, Ryerson University
- Bailey ParnellThesis StudentMA in Communications & Culture, Ryerson University
- Drew PaulinThesis StudentPhd Candidate, iSchool, University of British Columbia
- Lama KhoshaimThesis StudentPhd Candidate, Interdisciplinary PhD, Dalhousie University
- Sreekanth Thimiri MadamanaWeb Developer - Data AnalystBSc, Computer Science & Engineering, National Institute Of Technology Agartala
- Liu (Leo) ZhuqingData Science InternBSc, Network and New Media, Shanghai International Studies University, China
- Julia HoDigital StrategistMaster of Digital Media, Ryerson University
- Jill LiuPracticum InternGraduate Student, MS in Library & Information Science, Dalhousie University
- Irfan ChaudhryResearch CollaboratorPhD student Dept. of Sociology, University of Alberta | Instructor, MacEwan University, Edmonton, Canada | PROJECT: #HateOnline: Using social media to examine discourses of racism and xenophobia online
- K. Hazel KwonResearch CollaboratorAssistant Professor, School of Social & Behavioral Sciences and in-coming Faculty at the Walter Cronkite School of Journalism and Mass Communication | Arizona State University, USA | Project: Swearing Contagion in Social Read More.
- Lina M. Gomez VasquezVisiting Scholar 2017Assistant Professor, the School of Social and Human Sciences, Universidad del Este, Puerto Rico. | Project: How #hcsm healtcare community uses Instagram and Twitter to communicate with each other and with the public.
- Raquel RecueroVisiting Scholar 2018Associate Professor at the Communication and Linguistics Department at Universidade Federal de Pelotas (UFPEL/Brazil) and at the Post Graduate program of Communication and Information at Universidade Federal do Rio Grande Read More.
- Laurie BonniciVisiting Scholar 2018Associate Professor, University of Alabama | Project: Social Media & Health
- Bree McEwanResearch CollaboratorAssistant Professor, Communication, DePaul University, USA | Project: Developing measures to assess the “strength of weak ties” in online social networks.
- Olga BoichakVisiting Scholar 2018Ph.D. Candidate at the Maxwell School of Citizenship and Public Affairs doctoral program in Social Science (Syracuse University) | Project: Examining the Ukrainian diaspora on Facebook to understand what motivates Read More.
- Barry WellmanDistinguished Visiting Scholar 2017-18Netlab Network | Founder of International Network for Social Network Analysis (INSNA) | Professor(ret.) – Department of Sociology, University of Toronto, Canada
- Mark KleinVisiting Scholar 2016Principal Research Scientist, MIT Center for Collective Intelligence; Research Scientist, University of Zurich | Project: Using Crowd-Sourced Deliberation Mapping to Enable More Powerful Social Media Analytics
- Celine Yunya SongVisiting Scholar 2016Assistant Professor, Department of Journalism, Hong Kong Baptist University, Hong Kong | Project: A Longitudinal Study of Discussion Networks on Weibo: Polarized Opinions on Genetically-Modified Food
- Staci ZavattaroVisiting Scholar 2016Associate Professor, College of Health and Public Affairs, University of Central Florida, USA | Project: University Use of Social Media: Communicating the Brand Identity
- Anne SuphanVisiting Scholar 2018Research Associate at the Institute for Law and Social Sciences at the University of Honenheim, Germany.
Former Collaborators
- Lina M. Gomez VasquezVisiting Scholar 2017Assistant Professor, the School of Social and Human Sciences, Universidad del Este, Puerto Rico. | Project: How #hcsm healtcare community uses Instagram and Twitter to communicate with each other and with the public.
- Dr. Hong YuResearch CollaboratorDirector and Associate Professor, Ted Rogers School of Retail Management, Ryerson University, Toronto, Canada
- Dr. Ingrid SketrisResearch CollaboratorProfessor, Department of Community Health & Epidemiology, Dalhousie University
- Dr. Bertrum MacdonaldResearch CollaboratorProfessor, School of Information Management, Faculty of Management, Dalhousie University
- Ksenia TsyganovaResearch CollaboratorSt Petersburg State University
- Alicia WanlessResearch CollaboratorDirector of Strategic Communications at The SecDev Foundation, Ottawa
- Dr. Dimitrina (Dima) DimitrovaResearch AssociateDima has over 15 years of research experience in social networks, organizations & knowledge transfer
- Dr. Jeffrey RoyResearch CollaboratorProfessor, School of Public Administration, Faculty of Management, Dalhousie University
- Dr. Matthew HerderResearch CollaboratorAssistant Professor, Faculty of Medicine, Schulich School of Law, Dalhousie University
- Dr. Xiao HuResearch CollaboratorAssistant Professor, Faculty of Education, The University of Hong Kong
- Sean SedlezkyResearch CollaboratorManager of Program Design, Ted Rogers School of Retail Management, Ryerson University, Toronto, Canada
- Dr. Rafa AbsarResearch CollaboratorAssistant Professor, Department of Computer Science, Clarkson University, USA
- Dr. Alla KushnirykResearch CollaboratorAssistant Professor, Department of Communication Studies, Mount Saint Vincent University
- Dr. Regina CollinsResearch CollaboratorAssociate Director, Writing Communications & Outreach, Albert Dorman Honors College, New Jersey Institute of Technology
Alumni
- Tahoor QureshiThesis studentMaster of Science in Management, TRSM, Ryerson University
- Dr. Deena Abul-FottouhPostdoctoral FellowSocial Media Lab, Ted Rogers School of Management, Ryerson University, Canada
- Irfan ChaudhryResearch CollaboratorPhD student Dept. of Sociology, University of Alberta | Instructor, MacEwan University, Edmonton, Canada | PROJECT: #HateOnline: Using social media to examine discourses of racism and xenophobia online
- Maria GintovaThesis StudentPhD Candidate, Policy Studies, Ryerson University
- Sarah GilbertCollaboratorPhD Candidate, iSchool, University of British Columbia
- Jiefan LuoGraduate StudentMSc in Data Science and Analytics, Ryerson University
- Ali ArabiGraduate StudentMSc in Data Science and Analytics, Ryerson University
- Michael PachecoWeb Developer - Data AnalystBSc, Computer Science, Ryerson University
- Di (Corrine) YangMitacs Globalink Research InternUndergraduate Sociology student, Fudan University
- Martin PhillipsGraduate StudentMBA in Technology and Innovation, Ryerson University
- Nelson Kimron CorionGraduate StudentMaster of Digital Media, Ryerson University
- Hira FatimaGraduate StudentMSc in Data Science and Analytics, Ryerson University
- Dr. Nadia ConroyPostdoctoral FellowPostdoctoral Fellow, Social Media Lab
- Jordan KilfoyWeb Developer - Data AnalystBSc, Computer Science, Ryerson University
- Kary JiangMkt. Assistant / Event CoordinatorB. Comm. (Hospitality and Tourism Management), Ted Rogers School of Management, Ryerson University
- Alyssa TorresMkt. Assistant / Event CoordinatorB. Comm. (Hospitality and Tourism Management), Ted Rogers School of Management, Ryerson University
- Stephanie TranResearch AssistantB. Comm. (Hospitality and Tourism Management), Ted Rogers School of Management, Ryerson University
- Kamran MirshahiWeb DeveloperBSc, Computer Science, Ryerson University
- James LanniganCollaboratorPhD Candidate, Sociology Department, University of Toronto
- Bradly DahdalyData Science InternB. Comm. (Bus. Tech. Mgmt.), Ted Rogers School of Management, Ryerson University
- Anantha SoogoorResearch AssistantBComm, Business Information Technology Management, Ted Rogers School of Management, Ryerson University
- Jaeduk SeoWeb Developer - Data AnalystBSc, Computer Science, Ryerson University
- Paarth AroraWeb Developer - Data AnalystBEng, Computer Engineering, Ryerson University
- Anh T. DangThesis StudentPhd Candidate, Interdisciplinary PhD, Dalhousie University
- Ben O’BrightThesis StudentPhd Candidate, Political Science, Dalhousie University
- Nick (Yueh-Ching) LinProject ManagerMBA Candidate, Ted Rogers School of Management, Ryerson University
- Veronica ChernyavskyResearch AssistantBComm, Business Information Technology Management, Ted Rogers School of Management, Ryerson University
- Raghunath SoogoorResearch AssistantSoftware Development, Seneca College, York Univeristy
- Dr. Marc Esteve Del VallePostdoctoral ResearcherSocial Media Lab, Ryerson University
- Francisco GrajalesVisiting PhD student, '15/16PhD Candidate, University of British Columbia
- Amitoj SinghGraduate StudentMBA in Technology and Innovation, Ryerson University
- Gokul SundararajanResearch AssistantMBA Candidate, Ted Rogers School of Management, Ryerson University
- Vinit BansalGraduate StudentMBA, Ryerson University
- David GlowResearch StudentMBA Candidate, Ted Rogers School of Management, Ryerson University
- Naureen NizamThesis StudentPhd Candidate, Computer Science, Dalhousie University
- Nathan LaPierreThesis StudentMaster’s thesis student, Faculty of Computer Science, Dalhousie University
- Cameron MunroMajor Research Project StudentMaster’s of Digital Media student, Ryerson University
- Julian FrankMajor Research Project StudentMaster’s of Digital Media student, Ryerson University
- Lee WilsonResearch AssistantMaster of Library & Information Science Candidate, Dalhousie University
- Shawn MenziesResearch AssistantBComm, Business Information Technology Management, Ryerson University
- Nicholas MenziesResearch StudentMBA Candidate, Ted Rogers School of Management, Ryerson University | Project: Predicting stock prices based on social media engagement
- Andrea KampenResearch AssistantMaster of Library & Information Science Candidate, Dalhousie University
- Richard PannellResearch AssistantB.Inf – Bachelor of Informatics/Sustainability Candidate, Dalhousie University
- Andrey KulakevichResearch AssistantBS – Computer Science, Dalhousie University
- Nathan LaPierreData ScientistSocial Media Lab, Ryerson University