The Lab

“Making Sense of a Networked World”

Watch a short video about the Social Media Lab at Ryerson University in Toronto, CanadaLocated in the heart of downtown Toronto, the Social Media Lab is a multi- and interdisciplinary research laboratory at Ted Rogers School of Management at Ryerson University. The lab studies how social media is changing the way people and organizations communicate, share information, conduct business and form communities online, and how these changes impact society. The lab’s research seeks to advance the public’s understanding of the benefits and pitfalls of social media adoption.

The Social Media Lab was established in 2010 and is the first of its kind in North America. It is led by co-directors, Anatoliy Gruzd (PhD) – Dir. of Research and Philip Mai (JD) – Director of Business and Communications. The lab is internationally recognized and attracts a diverse range of outstanding multidisciplinary scholars from around the world each year. It is a leader in social media studies and is the convener of the annual International Conference on Social Media and Society (#SMSociety).

Co-Directors

Dr. Anatoliy Gruzd
Director of Research

Philip Mai
Director of Business and Communications

Anatoliy Gruzd

Canada Research Chair | Royal Society of Canada College Member| Assoc. Professor – School of Information Technology Management, Ted Rogers School of Management, Ryerson University, Canada

MA, JD | Director of Business and Communications - Social Media Lab, Ted Rogers School of Management | Manager of Academic Communications - University Relations, Ryerson University, Canada

MA, JD | Manager of Academic Communications – University Relations, Ryerson University, Canada

  • Dr. Caroline Haythornthwaite
    Research Collaborator
    Director of the MLIS Program | Professor – School of Information Studies, Syracuse University, USA
  • Dr. Jaigris Hodson
    Research Collaborator
    Associate Professor – College of Interdisciplinary Studies, Royal Roads University, Canada | Canadian Science Policy Fellow – Environment and Climate Change, Government of Canada
  • Dr. Ángel Hernández-García
    Research Collaborator
    Associate Professor – Department of Organizational Engineering, Business Administration and Statistics, Universidad Politécnica de Madrid, Madrid, Spain
  • Raquel Recuero
    Visiting Scholar 2018
    Associate Professor at the Communication and Linguistics Department at Universidade Federal de Pelotas (UFPEL/Brazil) and at the Post Graduate program of Communication and Information at Universidade Federal do Rio Grande Read More.
  • Dr. Priya Kumar
    Research Fellow
    Senior Data Analyst – Digital Inclusion Lab, Centre for International Digital Policy at Global Affairs Canada(GAC), Canada
  • Dr. Jenna Jacobson
    Research Collaborator
    Assistant Professor – School of Retail Management, Ted Rogers School of Management, Ryerson University, Canada
  • Dr. Deena Abul-Fottouh
    Research Collaborator
    Assistant Professor – Human Centred Data Science, Faculty of Information, University of Toronto, Canada
  • Dr. Melodie Yun-Ju Song
    Research Collaborator
    Social Media Lab, Ted Rogers School of Management, Ryerson University, Canada
  • Donald Patterson
    Research & Communication Assistant
    Master of Business Administration in Management of Technology and Innovation, Ryerson University
  • Felipe Soares
    Visiting PhD Student
    PhD student in Communication and Information, Universidade Federal de Pelotas (Brazil)
  • Rita Paulino
    Postdoctoral Fellow
    Ryerson University Social Media Lab, Ted Rogers School of Management
  • Jessica Patterson
    Research Associate
    Ryerson Social Media Lab, Ted Rogers School of Management
  • Shahnawaz Attarwala
    Big Data Engineer and Spark Developer
    Ryerson Social Media Lab, Ted Rogers School of Management
  • Isabelle Roman
    Research Assistant - Graphic Designer
    BA, Sport Media, Ryerson University
  • Lilach Dahoah Halevi
    Research Assistant
    Ryerson University Social Media Lab
  • Rebeca C. Cabrera
    Research Assistant
    Bachelor of Commerce, Ryerson University
  • Kelly Huynh
    Research Assistant
    Bachelor of Commerce, Ryerson University
  • Nikolai Krause
    Web Developer - Data Analyst
    BSc, Computer Engineering, Ryerson University
  • Tiago Ribeiro
    Software/Web Developer
    BSc, Computer Science, Ryerson University
  • Alyssa Saiphoo
    Research Assistant
    PhD student, Psychology, Ryerson University
  • Kathleen-Emily Walsh
    Thesis Student
    MA in Communications & Culture, Ryerson University
  • K. Hazel Kwon
    Research Collaborator
    Assistant Professor, School of  Social & Behavioral Sciences and in-coming Faculty at the Walter Cronkite School of Journalism and Mass Communication | Arizona State University, USA |  Project: Swearing Contagion in Social Read More.
  • Bree McEwan
    Research Collaborator
    Associate Professor, Communication, DePaul University, USA | Project: Developing measures to assess the “strength of weak ties” in online social networks.
  • Raquel Recuero
    Visiting Scholar 2018
    Associate Professor at the Communication and Linguistics Department at Universidade Federal de Pelotas (UFPEL/Brazil) and at the Post Graduate program of Communication and Information at Universidade Federal do Rio Grande Read More.
  • Laurie Bonnici
    Visiting Scholar 2018
    Associate Professor, University of Alabama | Project: Social Media & Health
  • Irfan Chaudhry
    Research Collaborator
    PhD student Dept. of Sociology, University of Alberta | Instructor, MacEwan University, Edmonton, Canada |  PROJECT:  #HateOnline: Using social media to examine discourses of racism and xenophobia online  
  • Olga Boichak
    Visiting Scholar 2018
    Ph.D. Candidate at the Maxwell School of Citizenship and Public Affairs doctoral program in Social Science (Syracuse University) | Project: Examining the Ukrainian diaspora on Facebook to understand what motivates Read More.
  • Lina M. Gomez Vasquez
    Visiting Scholar 2017
    Assistant Professor, the School of Social and Human Sciences, Universidad del Este, Puerto Rico. |  Project: How #hcsm healtcare community uses Instagram and Twitter to communicate with each other and with the public.
  • Barry Wellman
    Distinguished Visiting Scholar 2017-18
    Netlab Network | Founder of International Network for Social Network Analysis (INSNA) | Professor(ret.) – Department of Sociology, University of Toronto, Canada
  • Mark Klein
    Visiting Scholar 2016
    Principal Research Scientist, MIT Center for Collective Intelligence; Research Scientist, University of Zurich |  Project: Using Crowd-Sourced Deliberation Mapping to Enable More Powerful Social Media Analytics 
  • Celine Yunya Song
    Visiting Scholar 2016
    Assistant Professor,  Department of Journalism, Hong Kong Baptist University, Hong Kong |  Project:  A Longitudinal Study of Discussion Networks on Weibo: Polarized Opinions on Genetically-Modified Food
  • Staci Zavattaro
    Visiting Scholar 2016
    Associate Professor, College of Health and Public Affairs, University of Central Florida, USA | Project: University Use of Social Media: Communicating the Brand Identity 
  • Anne Suphan
    Visiting Scholar 2018
    Research Associate at the Institute for Law and Social Sciences at the University of Honenheim, Germany.

Former postdoctoral fellows

  • Melodie Song, 2019 (Current position: Health Systems Impact Fellow, Canada)
  • Deena Abul-Fottouh, 2018 – 2019 (Current position: Assistant Professor, Canada)
  • Priya Kumar, 2017 – 2018 (Current position: Senior Data Analyst, Canada)
  • Jenna Jacobson, 2017 – 2018 (Current position: Assistant Professor, Canada)
  • Nadia Conroy, 2017 – 2018 (Current position: Data Scientist, Canada)
  • Marc Esteve del Valle, 2015-2016 (Current position: Assistant Professor, Netherlands)

Former research assistants, student co-authors and visiting students

  • Irina Gorea, Graduate RA, Ted Rogers School of Management (TRSM), Ryerson University, 2019
  • Zahra Vahedi, Graduate RA, Department of Psychology, Ryerson University, 2019-2020
  • Felipe Soares, Visiting PhD Student in Communication and Information, Universidade Federal de Pelotas (Brazil), 2019-2020
  • Oluwatomilayo (Tomi) Adegbite, Undergraduate RA, Faculty of Science, Computer Science, Ryerson University, 2018-2020
  • Arvin Jagayat, Practicum Student, Department of Psychology, Ryerson University, 2019
  • Sreekanth Thimiri Madamana, Visiting Undergraduate Student, Computer Science & Engineering, National Institute of Technology Agartala (India), 2019
  • Liu (Leo) Zhuqing, Visiting Undergraduate Student, Network and New Media, Shanghai International Studies University (China), 2019
  • Julia Ho, Graduate RA, Faculty of Communication & Design, Ryerson University, 2019
  • Sarah Gilbert, PhD Student Collaborator, Information School, University of British Columbia, 2015-2018
  • Jill Liu, Visiting Master’s Student, School of Information Management, Dalhousie University (Canada), 2019
  • Michael Pacheco, Undergraduate RA, Faculty of Science, Computer Science, Ryerson University, 2016-2018
  • Di (Corrine) Yang, Visiting Undergraduate Student, Sociology, Fudan University (China), 2018
  • Jordan Kilfoy, Undergraduate RA, Faculty of Science, Computer Science, Ryerson University, 2017
  • Kary Jiang, Undergraduate RA, TRSM, Ryerson University, 2017
  • Alyssa Torres, Undergraduate RA, TRSM, Ryerson University, 2017
  • Stephanie Tran, Undergraduate RA, TRSM, Ryerson University, 2017
  • Kamran Mirshahi, Undergraduate RA, Faculty of Science, Computer Science, Ryerson University, 2017
  • James Lannigan, Graduate RA, Sociology, University of Toronto, 2016-2018
  • Bradly Dahdaly, Undergraduate RA, TRSM, Ryerson University, 2016
  • Anantha Soogoor, Undergraduate RA, TRSM, Ryerson University, 2016-2017
  • Jaeduk Seo, Undergraduate RA, Faculty of Science, Computer Science, Ryerson University, 2016-2017
  • Paarth Arora, Undergraduate RA, Faculty of Science, Computer Science, Ryerson University, 2016
  • Ben O’Bright, PhD Student Collaborator, Department of Political Science, Dalhousie University, 2015-2016
  • Nick (Yueh-Ching) Lin, Graduate RA, TRSM, Ryerson University, 2015-2016
  • Dimitrina Dimitrova, Research Associate, Social Media Lab, Ryerson University, 2015
  • Veronica Chernyavsky, Undergraduate RA, TRSM, Ryerson University, 2015-2016
  • Raghunath Soogoor, Undergraduate RA, Seneca College, York University, 2017
  • Francisco Grajales, Visiting PhD Student, The eHealth Strategy Office & Sauder School of Business, University of British Columbia, 2015-2016
  • Gokul Sundararajan, Graduate RA, TRSM, Ryerson University, Ryerson University, 2015
  • Nathan LaPierre, Undergraduate/Graduate RA, Faculty of Computer Science, Dalhousie University, 2013-2016
  • Shawn Menzies, Undergraduate RA, TRSM, Ryerson University, 2015
  • Lee Wilson, Graduate RA, School of Information Management, Dalhousie University, 2013-2014
  • Andrea Kampen, Graduate RA, School of Information Management, Dalhousie University. 2013-2014
  • Richard Pannell, Undergraduate RA, College of Sustainability, Dalhousie University, 2014-2015
  • Andrey Kulakevich, Undergraduate RA, Faculty of Computer Science, Dalhousie University, 2014
  • Samantha Fritz, Graduate RA, School of Information Management, Dalhousie University, 2013-2014
  • Carlisle Kent, Graduate RA, School of Information Management, Dalhousie University. 2014
  • Kaitlin Haley, Graduate RA, School of Information Management, Dalhousie University, 2013-2014
  • Sarah Visintini, Graduate RA, School of Information Management, Dalhousie University, 2013-2014
  • Tomasz Niewiarowski, Graduate RA, Faculty of Computer Science, Dalhousie University, 2012-2013
  • Madeline Driscoll, Graduate RA, Faculty of Management, Dalhousie University, 2012-2013
  • Catherine McGoveran, Graduate RA, School of Information Management, Dalhousie University, 2012-2013
  • Ryan Dyck, Graduate RA, School of Information Management, Dalhousie University, 2012-2013
  • Ashley Greene, Practicum Student, Schulich School of Law, Dalhousie University, 2012
  • Axel Soto, Web Developer, Faculty of Computer Science, Dalhousie University, 2012
  • Raheleh Makki, Web Developer, Faculty of Computer Science, Dalhousie University, 2012
  • Özge Yeloglu, Web Developer, Faculty of Computer Science, Dalhousie University, 2012
  • Marek Lipczak, Web Developer, Faculty of Computer Science, Dalhousie University, 2012
  • Farhan Jamal Khan, Web Developer, Faculty of Computer Science, Dalhousie University, 2012
  • Ishan Patel, Web Developer, Faculty of Computer Science, Dalhousie University, 2012
  • Jennifer Yurchak, Graduate RA, School of Information Management, Dalhousie University, 2012
  • Shali Liu, Graduate RA, Faculty of Computer Science, Dalhousie University, 2011-2013
  • Melissa Anez, Graduate RA, School of Information Management, Dalhousie University, 2011-2012
  • Melissa Goertzen, Graduate RA, School of Information Management, Dalhousie University, 2011-2012
  • Jamiur Rahman, Graduate RA, Faculty of Computer Science, Dalhousie University, 2011-2012
  • Conrad Ng, Graduate RA, School of Information Management, Dalhousie University, 2011-2012
  • Jake Salcedo, Graduate RA, Faculty of Computer Science, E-Commerce, Dalhousie University, 2011
  • Sreejata Chatterjee, Graduate RA, Faculty of Computer Science, Dalhousie University, 2010-2013
  • Thomas Robbins, Graduate RA, Department of Sociology and Social Anthropology, 2010-2013
  • Amanda Wilk, Graduate RA, School of Information Management, Dalhousie University, 2010-2011
  • Kathleen Staves, Graduate RA, School of Information Management, Dalhousie University, 2010-2011
  • Yen Le, Graduate RA, Faculty of Computer Science, E-Commerce, Dalhousie University, 2010-2011
  • Anton Rosen, Undergraduate RA, Faculty of Computer Science, Dalhousie University, 2010-2011
  • Mouhcine Aitounejjar, Undergraduate RA, Faculty of Computer Science, Dalhousie University, 2010-2011
  • Lingyun (Peter) Ye, Graduate RA, Faculty of Science, Mathematics and Statistics, Dalhousie University, 2010-2011
  • Geoffrey Allen, Graduate RA, School of Information Management, Dalhousie University, 2010
  • Sophie Doiron, Graduate RA, School of Information Management, Dalhousie University, 2010
  • Dana Echtner, Graduate RA, School of Information Management, Dalhousie University, 2010
  • Justin Wong, Undergraduate RA, Faculty of Applied Science & Engineering, University of Toronto, 2009-2010
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