The Social Media Lab is an interdisciplinary research laboratory at the Ted Rogers School of Management, Toronto Metropolitan University in Canada. The lab studies how social media is changing the ways in which people and organizations communicate, disseminate information, conduct business
Making Sense of a Networked World since 2010
and form communities, and how these changes impact the social, economic and political structures of modern society. The broad aim of the lab’s various research initiatives is to advance the public’s understanding of the benefits and pitfalls of social media adoption.
Our Mission
- Research
- Training
- Service
- Research
- Training
- Service
The Influence of Influencers in Canada: A Census-balanced Survey About Social...
65% of Canadian adults in our survey (n=1500) reported following social media influencers on at least one social media platform
Survey finds Canadians are spending less time on social media but...
Download the Report
A Census-balanced Survey About Social...
Are Canadians immune to Russian propaganda? New research says you’ve likely...
New research shows that over half of Canadians have encountered pro-Kremlin propaganda online and that Canadians who hold right-leaning views are...


Recent Posts
Bringing Transparency to Targeted Political Advertising: PoliDashboard Goes Open Source
We are excited to announce that PoliDashboard is now available as an open-source piece of software on Github. Anyone can now review...
We are Hiring Two Postdoctoral Research Fellows in Computational Social Science at the Social...
Research Unit: Social Media Lab, Ted Rogers School of Management, Toronto Metropolitan University (Toronto, Canada)
📢New Study Finds COVID-19 Vaccine Misinformation Persists on Facebook & YouTube💉
In our newly puvblished study "From Facebook to YouTube: The Potential Exposure to COVID-19 Anti-Vaccine Videos on Social Media"...
Navigating the War of Words: Insights from the German Canadian Media Symposium’s War Propaganda...
The German Canadian Media Symposium (GCMS) was recently held in Toronto with the theme "How Can Journalism Counter...
Social Media Lab Launches The 2023 Canadian #AI Misinformation Hackathon
The Social Media Lab is pleased to launch the 2023 Canadian #AI...