The Social Media Lab is an interdisciplinary research laboratory at the Ted Rogers School of Management at Ryerson University in Toronto, Canada. The lab studies how social media is changing the ways in which people and organizations communicate, disseminate information, conduct business and form communities, and how these changes impact the social, economic and political structures of modern society.

Our expertise lies in studying online communities and social networks and developing new methods for analyzing and visualizing social media data. The broad aim of our various research initiatives is to provide decision makers with insights into the behaviors of online network members, and to understand how these interpersonal connections influence our choices and actions.