The Social Media Lab is an interdisciplinary research laboratory at the Ted Rogers School of Management, Toronto Metropolitan University in Canada. The lab studies how social media is changing the ways in which people and organizations communicate, disseminate information, conduct business
Making Sense of a Networked World since 2010
and form communities, and how these changes impact the social, economic and political structures of modern society. The broad aim of the lab’s various research initiatives is to advance the public’s understanding of the benefits and pitfalls of social media adoption.
Our Mission
- Research
- Training
- Service
- Research
- Training
- Service
Recent Posts
Decentralizing Social Media: An Examination of Blockchain-based Social Media Adoption and Usage
As Twitter continues to lose advertisers and careens from one controversy after another, users are being reminded of the many downsides of...
Introducing the New Topic Analysis Module in @Communalytic
We are thrilled to announce the release of the Topic Analysis Module in Communalytic, a computational social science research...
Call for Submissions: #SMSociety July 16-18, 2024
What: 2024 International Conference on Social Media & Society (#SMSociety)
Conference Location: London, UK
We are Hiring a Postdoctoral Research Fellow in Computational Social Science at the Social...
Research Unit: Social Media Lab, Ted Rogers School of Management, Toronto Metropolitan University (Toronto, Canada)
Join Us! @SMLabTO is Hiring a Postdoctoral Research Fellow to study mis/disinformation and anti-social...
Research Unit: Social Media Lab, Ted Rogers School of Management, Toronto Metropolitan University (Toronto, Canada)
The Influence of Influencers in Canada: A Census-balanced Survey About Social...
65% of Canadian adults in our survey (n=1500) reported following social media influencers on at least one social media platform
Survey finds Canadians are spending less time on social media but...
Download the Report
A Census-balanced Survey About Social...
Are Canadians immune to Russian propaganda? New research says you’ve likely...
New research shows that over half of Canadians have encountered pro-Kremlin propaganda online and that Canadians who hold right-leaning views are...

