Making Sense of a Networked World since 2010

The Social Media Lab is an interdisciplinary research laboratory at the Ted Rogers School of Management at Ryerson University in Toronto, Canada. The broad aim of our various research initiatives is to advance the public’s understanding of the benefits and pitfalls of social media adoption.

The lab studies how social media is changing the ways in which people and organizations communicate, disseminate information, conduct business and form communities, and how these changes impact the social, economic and political structures of modern society.

Our Mission

  • Research
  • Training
  • Service

Recent Posts

Improving on the Facebook Ad Library

Facebook’s ad transparency tool - the Facebook Ad Library - is a good first effort, and any progress to make political advertising...

#SMSociety 2022 CFP

IMPORTANT DATESConference Date: July 18-19, 2022Papers (Extended Abstracts) Due: Jan. 31, 2022 ...

Introducing the Special Theme Issue on “Studying the COVID-19 Infodemic at Scale”

Guest editors:Anatoliy Gruzd, Ted Rogers School of Information Technology Management, Ryerson University,...
Visit the COVID19MisInfo Portal - a rapid response project of the Ryerson University Social Media