Making Sense of a Networked World since 2010

The Social Media Lab is an interdisciplinary research laboratory at the Ted Rogers School of Management, Toronto Metropolitan University in Canada. The lab studies how social media is changing the ways in which people and organizations communicate, disseminate information, conduct business

and form communities, and how these changes impact the social, economic and political structures of modern society. The broad aim of the lab’s various research initiatives is to advance the public’s understanding of the benefits and pitfalls of social media adoption.

Our Mission

  • Research
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Recent Posts

Decentralizing Social Media: An Examination of Blockchain-based Social Media Adoption and Usage

As Twitter continues to lose advertisers and careens from one controversy after another, users are being reminded of the many downsides of...

Introducing the New Topic Analysis Module in @Communalytic

We are thrilled to announce the release of the Topic Analysis Module in Communalytic, a computational social science research...

Call for Submissions: #SMSociety July 16-18, 2024

What: 2024 International Conference on Social Media & Society (#SMSociety) Conference Location: London, UK

We are Hiring a Postdoctoral Research Fellow in Computational Social Science at the Social...

Research Unit: Social Media Lab, Ted Rogers School of Management, Toronto Metropolitan University (Toronto, Canada)

Join Us! @SMLabTO is Hiring a Postdoctoral Research Fellow to study mis/disinformation and anti-social...

Research Unit: Social Media Lab, Ted Rogers School of Management, Toronto Metropolitan University (Toronto, Canada)

The Influence of Influencers in Canada: A Census-balanced Survey About Social...

65% of Canadian adults in our survey (n=1500) reported following social media influencers on at least one social media platform

Survey finds Canadians are spending less time on social media but...

Download the Report A Census-balanced Survey About Social...

Are Canadians immune to Russian propaganda? New research says you’ve likely...

New research shows that over half of Canadians have encountered pro-Kremlin propaganda online and that Canadians who hold right-leaning views are...
Social Media Research Toolkit
A list of 50+ social media research tools curated by researchers at the Social Media Lab. Only tools that have been used in peer-reviewed academic studies are included.
Communalytic is a research platform for studying online communities and online discourse. It can collect and analyze public data from various social media platforms including Reddit, Twitter, and CrowdTangle (Facebook/Instagram). It uses advanced AI, text, social network analysis techniques to automatically analyze posts’ content, pinpoint toxicity, detect bots, assesses sentiments, and discover comms networks.
Netlytic is a text and social networks analyzer that can automatically summarizes public conversations and discover communication networks from social media posts. It uses various APIs to collect public posts from Twitter, YouTube and RSS feed. It can also support the analysis of your own datasets via .text/.csv. files.
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