Our Mission

The Social Media Lab is multi and interdisciplinary research laboratory at the Ted Rogers School of Management at Ryerson University. The lab’s research seeks to advance the public’s understanding of the benefits and pitfalls of social media adoption.

Recent Posts

Social media marketing: Who is watching the watchers? [New Study]

Jacobson, Gruzd & Hernandez-Garcia. (2019). Social media marketing: Who is watching the watchers? Journal of Retailing and Consumer Services....

Expressing and Challenging Racist Discourse on Facebook [New Study]

Chaudhry, I., & Gruzd, A. (2019). Expressing and Challenging Racist Discourse on Facebook: How Social Media Weaken the “Spiral...

A Guide to Twitter’s Advanced Search Operators

Would you like to become a search expert on Twitter? Check out our new infographic explaining some of the most popular search...

@SMLabTO Invites You to Come and Watch Some Social Media-Themed Hot Docs With Us!...

Come and watch some hot docs with us! The 26th Hot Docs International Canadian Documentary Festival (April 25 – May 5, 2019) is fast approaching. The...

How Fake News Spreads Through Online Social Networks: A #CRAMTO 2019 talk by @Gruzd...

Find out how connecting two dots by a line over and over becomes a striking and effective way...

Stopping Hate From Going Viral: Content Moderation in the Wake of the New Zealand...

Are social media companies responsible for what is published on their platform? In the wake of the New Zealand mosque shooting in...