Making Sense of a Networked World since 2010

The Social Media Lab is an interdisciplinary research laboratory at the Ted Rogers School of Management, Toronto Metropolitan University in Canada. The lab studies how social media is changing the ways in which people and organizations communicate, disseminate information, conduct business

and form communities, and how these changes impact the social, economic and political structures of modern society. The broad aim of the lab’s various research initiatives is to advance the public’s understanding of the benefits and pitfalls of social media adoption.

Our Mission

  • Research
  • Training
  • Service

Recent Posts

Navigating the fog of war during the Russia’s invasion of Ukraine: An exploratory network...

by Felipe Bonow Soares, Alyssa Saiphoo, Anatoliy Gruzd, Philip Mai Misinformation and disinformation about the Russia-Ukraine war are...

Communalytic Edu can now collect historical Reddit data

We are pleased to announce a major change to how Communalytic Edu handles requests to collect Reddit data. New...

Online Panel: Microlearning Interventions to Address COVID-19 #Misinformation (Feb 28, 2022 1:00 PM (ET)

Online Panel: Microlearning Interventions to Address COVID-19 Misinformation When: Feb 28, 2022 1:00 PM (ET)

The Social Media Lab is Pleased to Announce the Appointment of Dr. Alyssa Saiphoo...

The Social Media Lab at the Ted Rogers School of Management is pleased to announce the appointment of Dr....
Visit the Russia-Ukraine ConflictMisinfo Dashboard - a rapid response project of the Social Media