The Social Media Lab is an interdisciplinary research laboratory at the Ted Rogers School of Management at Ryerson University in Toronto, Canada. The broad aim of our various research initiatives is to advance the public’s understanding of the benefits and pitfalls of social media adoption.

The lab studies how social media is changing the ways in which people and organizations communicate, disseminate information, conduct business and form communities, and how these changes impact the social, economic and political structures of modern society.