The Social Media Lab is an interdisciplinary research center at Ted Rogers School of Management at Toronto Metropolitan University. The lab studies how social media and other digital technologies are transforming how people and organizations communicate, …
Making Sense of a Networked World since 2010
share information, conduct business, and form communities, as well as the impact these changes have on society. The lab’s research seeks to advance the public’s understanding of the benefits and potential drawbacks of technology adoption.
Recent Posts
[New Report] The State of Social Media in Canada 2025.
Social media use among Canadians has largely rebounded. X (formerly Twitter) stands out as the lone decliner.
TORONTO — May 2025 —...
Two-thirds of Canadians have experimented with generative AI, but most don’t understand its impacts
When ChatGPT entered the public imagination in 2022, Canadians were curious, hopeful, anxious and had plenty of questions. Just three years later,...
The Hidden Game: How Scammers Use “Chameleon Ads” to Bypass Meta’s Moderation
Over the last few weeks, a series of stories by The Guardian, CBC, and The Logic has highlighted an explosion of fraudulent Facebook and Instagram ads...
Lunch & Learn: Building, Bridging, and Creating Community Through Networks
When: Monday, April 14,...
[New Report] The State of Generative AI Use in Canada 2025: Exploring Public Attitudes and Adoption Trends
TORONTO — April 2025 — A majority of Canadians (66%) have experimented with Generative Artificial Intelligence (GenAI) tools less than three years after ChatGPT’s public...
[New Report] The State of Social Media in Canada 2025.
Social media use among Canadians has largely rebounded. X (formerly Twitter) stands out as the lone decliner.
TORONTO — May 2025 —...
Two-thirds of Canadians have experimented with generative AI, but most don’t...
When ChatGPT entered the public imagination in 2022, Canadians were curious, hopeful, anxious and had plenty of questions. Just three years later,...
[New Report] The State of Generative AI Use in Canada 2025: Exploring Public Attitudes...
TORONTO — April 2025 — A majority of Canadians (66%) have experimented with Generative Artificial Intelligence (GenAI) tools less than three years after ChatGPT’s public...
