Making Sense of a Networked World since 2010

The Social Media Lab is an interdisciplinary research laboratory at the Ted Rogers School of Management in Toronto, Canada. The lab studies how social media is changing the ways in which people and organizations communicate, disseminate information, conduct business

and form communities, and how these changes impact the social, economic and political structures of modern society. The broad aim of the lab’s various research initiatives is to advance the public’s understanding of the benefits and pitfalls of social media adoption.

Our Mission

  • Research
  • Training
  • Service

Recent Posts

The Social Media Lab is Pleased to Announce the Appointment of Dr. Felipe...

The Social Media Lab at Ted Rogers School of Management is pleased to announce the appointment of Dr. Felipe...

Join Our Team: New Postdoc Opportunity in Blockchain Social Media Adoption and Use at...

Research Unit: Social Media Lab, Ted Rogers School of Management, Ryerson University (Toronto, Canada)Position supervisors: Anatoliy Gruzd...

Improving on the Facebook Ad Library

Facebook’s ad transparency tool - the Facebook Ad Library - is a good first effort, and any progress to make political advertising...

#SMSociety 2022 CFP

IMPORTANT DATES Conference Date: July 18-19, 2022Papers (Extended Abstracts) Due: Jan. 31, 2022 ...
Visit the COVID19MisInfo Portal - a rapid response project of the Social Media Lab.COVID19MisInfo.org