Organizational Social Media Use Research

A compilation of our research on organizational use of social media including adoption & usage trends, factors predicting engagement, ROI, social media data analytics & visualizations.

Publications

Blog Posts

Load more

Reports

  1. Gruzd, A., Jacobson, J., Mai, P., & Dubois, E. (2018). The State of Social Media in Canada.
    Report. Ryerson University Social Media Lab. https://dx.doi.org/10.2139/ssrn.3158771
  2. Gruzd, A., Jacobson, J., Mai, P., & Dubois, E. (2018). Social Media Privacy in Canada.
    Report. Ryerson University Social Media Lab. https://dx.doi.org/10.2139/ssrn.3195503

Journal Papers

  1. Gruzd, A., Lannigan, J., & Quigley, K. (2018). Examining government cross-platform engagement in social media: Instagram vs Twitter and the big lift project. Government Information Quarterly. https://doi.org/10.1016/j.giq.2018.09.005
  2. Gruzd, A., & Hernandez-Garcia, A. (2018) Privacy Concerns and Self-disclosure in Private and Public Uses of Social Media. Cyberpsychology, Behavior, and Social Networking. https://doi.org/10.1089/cyber.2017.0709
  3. Gruzd, A. (2013). Emotions in the Twitterverse and Implications for User Interface Design, AIS Transactions on Human-Computer Interaction 5(1): 42-56. Available at: http://aisel.aisnet.org/thci/vol5/iss1/4
  4. Osatuyi, B., Steffen-Fluhr, N., Gruzd, A., and Collins, R. (2010). An Empirical Investigation of Gender Dynamics and Organizational Change. The International Journal of Knowledge, Culture and Change Management 10(3): 23-36. Available at https://doi.org/10.18848/1447-9524/CGP/v10i03/49942

Book Chapters

  1. Gruzd, A., & Roy, J. (2016). Social Media and Local Government in Canada: An Examination of Presence and Purpose. In M. Z. Sobaci (Ed.), Social Media and Local Governments (pp. 79–94). Springer International Publishing. Retrieved from http://link.springer.com/chapter/10.1007/978-3-319-17722-9_5
  2. Soomai, S., Wells, P. G., MacDonald, B. H., De Santo, Elizabeth M, & Gruzd, A. (2016). Measuring Awareness, Use, and Influence of Information: Where Theory Meets Practice. In Science, Information, and Policy Interface for Effective Coastal and Ocean Management (Vols. 1–0, pp. 253–280). CRC Press. DOI: 10.1201/b21483-14

Conference Papers

Conference Papers in Proceedings

  1. Jacobson, J., & Gruzd, A. (2018). Employers’ Use of Young People’s Social Media: Extending Stakeholder Theory to Social Media Data. In Academy of Management Proceedings (Vol. 2018, p. 18217). Academy of Management Briarcliff Manor, NY 10510. https://journals.aom.org/doi/abs/10.5465/AMBPP.2018.18217abstract
  2. Gruzd, A., Jacobson, J., & Dubois, E. (2017). You’re Hired: Examining Acceptance of Social Media Screening of Job Applicants. In Proceedings of the 23rd Americas Conference on Information Systems, August 10-12, 2017, Boston, MA, USA. http://digital.library.ryerson.ca/islandora/object/RULA%3A5898
  3. Gruzd, A., Jacobson, J., Dubois, E. (2017). Information Visualizations as a Tool to Study Users’ Social Media Privacy Concerns. In Proceedings of the Canadian Association for Information Science (CAIS) conference, May 31 – June 2, 2017, Toronto, ON, Canada.
  4. Gruzd, A., Jacobson, J., Dubois, E. (2016). Hacking the Storage and Preservation of Social Media Data. In Proceedings of the 2016 iConference. http://doi.org/10.9776/16551
  5. Nizam, N., Watters, C., and Gruzd, A. (2012). Website Navigation: An Exploratory Study of Three Navigation Tools for Simple Web Tasks. Proceedings of the 8th International Conference on Web Information Systems and Technologies, April 2012. Porto, Portugal.
  6. Gruzd, A., Wong, J. (2010). Blogging with CONTEXT: A context-aware information retrieval system for bloggers. Proceedings of the 3rd Information Interaction in Context Symposium, August 18-22, 2010, New Brunswick, NJ, USA. DOI: 1145/1840784.1840827
  7. Gruzd, A. (2009). Automated Discovery of Emerging Online Communities Among Blog Readers: A Case Study of a Canadian Real Estate Blog. Proceedings of the Internet Research 10.0 Conference, October 7-11, 2009, Milwaukee, WI, USA. Available at http://dalspace.library.dal.ca/handle/10222/12831

Conference Papers

  • Gruzd, A., Jacobson, J., Burkell, J., McNeish, J., Quan-Haase, A. (2018) Social Media Users’ Privacy Expectations and the Ethics of Using Their Data by Third Parties. Roundtable. The 2018 Association of Internet Researchers Conference, October 11, 2018, Montreal, QC.
  • Gruzd, A., Jacobson, J., Kumar, P., Mai, P. (2017). The Ethics of Social Media Data Use for Research. Data Power Conference, June 22-23, 2017, Ottawa, Canada.
  • Gruzd, A. & Lannigan, J. (2017). Studying People’s Sentiments on Social Media About #BigLift – a Major Bridge Re-decking Project in Halifax, Canada. Panel on Expanding our Understanding of Social Media Use in Public Management, Public Management Research Conference at American University’s School of Public Affairs, June 8-10, 2017, Washington DC, USA.
  • Hayat, Z., Dimitrova, D., Gruzd, A., Mo, G.Y., and Wellman, B. (2011). Collaboration and Productivity in Network Organizations, Conference paper presented at the International Sunbelt Social Network Conference, February 8-13, 2011, St Pete Beach, FL.
  • Mo, G.Y., Dimitrova, D., Gruzd, A., Hayat, Z., and Wellman, B. (2011). Centrality and Hierarchy in a Networked Organization, Conference paper presented at the International Sunbelt Social Network Conference, February 8-13, 2011, St Pete Beach, FL.
  • Osatuyi, B., Steffen-Fluhr, N., Gruzd, A., and Collins, R. (2010). An Empirical Investigation of Gender Dynamics and Organizational Change: The Co-Authorship Network Analysis Approach. Management Conference, July 26-29, 2010, Montréal, QC, Canada.
  • Gruzd, A., Chung, C.J., Park, H.W. (2010). Studying online conversations in the Korean blogosphere: A network approach. Paper presented at the International Network of Social Network Analysis (INSNA) Conference, Session on Words and Networks, June 29 – July 04, 2010, Trento, Italy.

Poster Presentations

  1. McEwan, B., & Gruzd, A. (2018). Conceptualizing relational factors of tie strength. Poster
    presented at a meeting of the International Association of Relationship Research, July 12-16,
    2018, Fort Collins, CO, USA.
  2. Dang, A., Smit, M., Gruzd, A., and Milios, E. (2015). Studying Rumour-spreading Users in
    Social Media – A Case Study of Reddit. Poster presented at the International Conference on
    Social Media and Society, July 27-29, 2015, Toronto, Canada.
© Social Media Lab at Toronto Metropolitan University Website Privacy Policy
Visit the Russia-Ukraine Misinfo DashboardConflictMisinfo.org