A visual roadmap to success: An analysis of two-way communication on social media

The Social Media Lab is excited to announce our collaboration with Drs. Alla Kushniryk & Amy Thurlow and their team at the Mount Saint Vincent University on their new project entitled “A visual roadmap to success: An analysis of the two-way communication in the social media space” funded by Communications + Public Relations Foundation.

This project addresses the need in Public Relations theory and practice for deeper insights into how public relations can better integrate and measure the impact of two-way communication in the owned, earned or paid social media space. In particular, using tools like Netlytic, Drs. Kushniryk & Thurlow’s team works with the Social Media Lab on developing and evaluating visual and interactive social network “maps” that organizations can use to explore and analyze their social media presence.

For more information, visit the PRMetrix project website and check out their recent analysis of the 2015 ‘Bell Let’s Talk’ Initiative: