#Influence12 – Symposium & Workshop on Measuring Influence on Social Media Sep. 28-29

Recap of #Influence12:

Event Twitter Hashtag: #Influence12

About the Event:

The objective of this 2-day event is to bring together experts in social media and online social networks from both the academic and business worlds to share ideas on the best practices around how to study the impact of social media on our society, and specifically how to measure influence on social media. The workshop will provide researchers in this area an opportunity to present and debate their ideas, and provide graduate students with the opportunity to build academic and professional contacts, present their research, and learn about latest research in this area from a multidisciplinary perspective.

Symposium Schedule

Symposium: Friday, September 28, 2012 (Location: Nova Scotia Archives, 6016 University Avenue, Halifax, NS B3H 1W4, Canada)

08:30-09:00 Registration

09:00-09:05 Welcome Remarks: Dr. Martha Crago (Dalhousie University, Vice-President Research)

09:05-09:10 Welcome Remarks: Dr. Anatoliy Gruzd (Dalhousie University Social Media Lab, Director)

Session I: Influence Metrics

Session Moderator: Regina Collins, New Jersey Institute of Technology

09:10-09:30 “Game or measurement? Algorithmic transparency and the Klout score“, *Devin Gaffney* (Oxford Internet Institute, University of Oxford) and *Cornelius Puschmann* (Humboldt-Universität zu Berlin)

09:30-09:50 “Using Online Identity as a Trust Indicator“, John Piorkowski (University of Maryland Baltimore County)

09:50-10:10 The Influence of Players’ Interactivity and Identity on Social Games Design for Learning“, *Jodi Asbell-Clarke* and Elisabeth Sylvan (TERC)

10:10-10:30 Coffee Break

Keynote Address

10:30-11:20 Keynote Speaker: A Networked Take on Influence: What We Learn From Data”, Gilad Lotan(SocialFlow, Vice President of R&D)

11:20-12:50 Lunch Break

Session II: Internet & Society

Session Moderator: Sandra Toze, Dalhousie University

13:00-13:05 Welcome Remarks: Fiona Black (Dalhousie University, Faculty of Management, Associate Dean of Research)

13:05-13:25 Invited Speaker: “The Turn to Social Networks — Implications for Influence”, Barry Wellman (University of Toronto, S.D. Clark Professor, Director of Netlab)

13:25-13:45 “The vocal minority: Local self-representation and co-editing on Wikipedia in the Middle East and North Africa, *Bernie Hogan*, Mark Graham and Admed Medhat Mohammed (University of Oxford)

13:45-14:05 “Categorizing blogs as information sources: Implications for collection development policies of libraries”, Mark-Shane Scale and Anabel Quan-Haase (University of Western Ontario)

14:05-14:25 Invited Speaker: “Mining and Mine Field: a Revolution in Social Science Research”, Dipak Gupta (San Diego State University )

14:25-14:45 Coffee Break

Session III: Political Engagement & Opinion Mining

Session Moderator: Nadine Desrochers, Université de Montréal

14:45-15:05 Invited Speaker: “Social Media and Mobile Applications as a Measure of Influence in Political Campaigning”, John Craig (PurpleForge, Co-founder & Vice-President of Sales and Marketing at Purple Forge)

15:0515:25 We are all Khaled Said” Page on Facebook: Exploring its Influence on the Egyptian Revolution, Nouf Khashman (McGill University)

15:25-15:45Quantifying the role of the opinion lexicon in sentiment analysis“, *Yannick Marchand*, Vlado Keselj, Evangelos Milios and Michael Shepherd (Dalhousie University)

15:45-16:15 1-Minute Madness – Posters Introduction

16:15-16:30 Break

Session IV: Poster Session & Reception

16:30-18:00 Poster Presentation & Reception

Workshop Schedule

(Note: These sessions are limited to people who have specifically registered for the Saturday Workshop.)

Workshop: Saturday, September 29, 2012 (Location: ROWE Management Building, (6100 University Avenue, Halifax, Nova Scotia B3H 3J5, Canada, Room 3089, 3rd Floor)

08:30-09:00 Coffee Reception

09:00-09:10 Welcome Remarks: Dr. Anatoliy Gruzd (Dalhousie University Social Media Lab, Director)

09:10-09:30 Invited Speaker: “Gamification and Influence Measurement in Equals6.com”, Andy Osburn (Equal6, President and CEO)

Session I: Mood Detection in Social Media Data

Session Moderator: Regina Collins, New Jersey Institute of Technology

09:30-09:50 Social Data and College Statistics“, *Elena Grewal*, Sean Choi and Kai Wen (Stanford University)

09:50-10:10 Invited Speaker: “A Mathematical Approach to Identifying and Forecasting Shifts in the Mood of Social Media Users”, Dr. Les Servi (The MITRE Corporation, Principal Staff/Group Leader in the Economic and Decision Analysis Center) (This work is in collaboration with Dr. Sara Beth Elson)

10:10-10:30 Does Rhetoric Suggest a Social Conflict?“, Masoud Makrehchi (University of Ontario Institute of Technology)

10:30-10:50 Coffee Break

Session II: Mapping Online and Offline Communities and Conversations

Session Moderator:  DeNel Rehberg Sedo, Mount Saint Vincent University

10:50-11:10 “Distributed ‘Influence’ and the 2011 Canada Games’ Social Media Campaign“, Tom Robbins and Anatoliy Gruzd (Dalhousie University)

11:10-11:30 Invited Speaker: “Mapping Cyberspace as Reflection or Distortion of Realspace – the VISION Approach”, Ming-Hsiang Tsou, *Jiue-An (Jay) Yang*, Dipak Gupta, Jean Mark Gawron, Brian Spitzberg, Li An, Sarah Wandersee, Daniel Lusher, Anna Nagel, San Diego State University

11:30-11:50 Invited Speaker: “Twitter Research on Vaccines” by Ming Hsiang Tsou, Anna Nagel, Jiue-An Yang, and *Jean Mark Gawron*, San Diego State University

11:50-12:00 Groups Breakout

12:00-13:00 Lunch (Provided by the organizers)

Session III: Group Discussions

 Session Moderator: Anatoliy Gruzd, Dalhousie University

13:00-14:50 Group Discussions (Click to see the Groups and Questions)

Group 1: Qualitative Approaches, led by Diane Rasmussen Neal (University of Western Ontario, Canada)

Group 2: Social Network Analysis, led by Bernie Hogan (University of Oxford, UK)

Group 3: Political Mobilization & Engagement, led by Greg Elmer (Toronto Metropolitan University, Canada)

Group 4: Social Media and Marketing, led by Ramesh Venkat (Saint Mary’s University, Canada)

Group 5: Opinion Mining and Sentiment Analysis, led by Nancy McCracken (Syracuse University, USA)

14:50-15:10 Coffee Break

15:10-16:00 Group summaries by lead discussants

16:00-16:30 Wrap-up

Program Committee (show more)

Organizing Committee (show more)


Registration Fee:

  • None
  • Registration Link : CLOSED  


  • Various (See Daily Schedule Below For Exact Location)

Travel Information:

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Accommodation Information:

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Photograph, Recordings and Broadcast Notice:

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