Organizational Social Media Use Research

A compilation of our research on organizational use of social media including adoption & usage trends, factors predicting engagement, ROI, social media data analytics & visualizations.

Publications

Reports

  1. Gruzd, A., Jacobson, J., Mai, P., & Dubois, E. (2018). The State of Social Media in Canada.
    Report. Ryerson University Social Media Lab. https://dx.doi.org/10.2139/ssrn.3158771
  2. Gruzd, A., Jacobson, J., Mai, P., & Dubois, E. (2018). Social Media Privacy in Canada.
    Report. Ryerson University Social Media Lab. https://dx.doi.org/10.2139/ssrn.3195503

Journal Papers

  1. Gruzd, A., Kumar, P., Abul-Fottouh, D. & Haythornthwaite, C., (2020). Coding & Classifying Knowledge Exchange on Social Media: A Comparative Analysis of the #Twitterstorians and AskHistorians Communities. Computer Supported Cooperative Work (CSCW), 29(6), 629–656. DOI: 10.1007/s10606-020-09376-y
  2. Gruzd, A., Lannigan, J. & Quigley, K. (2018). Examining government cross-platform engagement in social media: Instagram vs Twitter and the big lift project. Government Information Quarterly, 35(4), 579-587. DOI: 10.1016/j.giq.2018.09.005
  3. Klein, M., Gruzd, A. & Lannigan, J. (2017). Using Deliberation-Centric Social Network Analysis to Measure Balkanization. DOI: 10.2139/ssrn.2914554
  4. Gruzd, A., (2013). Emotions in the Twitterverse and Implications for User Interface Design. AIS Transactions on Human-Computer Interaction, 5(1), 42-56. DOI: 10.17705/1thci.00053
  5. Osatuyi, B., Steffen-Fluhr, N., Gruzd, A., and Collins, R. (2010). An Empirical Investigation of Gender Dynamics and Organizational Change. The International Journal of Knowledge, Culture and Change Management, 10(3): 23-36. DOI: 10.18848/1447-9524/CGP/v10i03/49942

Book Chapters

  1. Gruzd, A., Mai, P. & Kampen, A. (2022). Using Netlytic to analyze Twitter conversations about the 2014 Euromaidan Revolution in Ukraine. In S. Sloan & A. Quan-Haase (Eds.), The SAGE Handbook of Social Media Research Methods (pp. 467). SAGE Publications. DOI: 10.4135/9781473983847
  2. Del Valle, M. E., Gruzd, A., Kumar, P. & Gilbert, S. (2020). Learning in the wild: Understanding Networked Ties in Reddit. In N. Dohn, P. Jandrić, T. Ryberg & M. de Laat (Eds.), Mobility, Data and Learner Agency in Networked Learning (Research in Networked Learning) (pp. 51-68). Springer. DOI: 10.1007/978-3-030-36911-8_4
  3. Dang, A., Moh’d, A., Gruzd, A., Milios, E. & Minghim, R. (2017). An Offline–Online Visual Framework for Clustering Memes in Social Media. In M. Kaya, Ö. Erdoǧan & J. Rokne (Eds.), Social Data Mining and Analysis to Prediction and Community Detection (Lecture Notes in Social Networks) (pp. 1-29). Springer. DOI: 10.1007/978-3-319-51367-6_1
  4. Gruzd, A. & Roy, J. (2016). Social Media and Local Government in Canada: An Examination of Presence and Purpose. In M. Sobaci (Ed.), Social Media and Local Governments (Public Administration and Information Technology, Vol. 15) (pp. 79-84). Springer. DOI: 10.1007/978-3-319-17722-9_5
  5. Soomai, S., Wells, P. G., MacDonald, B. H., De Santo, Elizabeth M, & Gruzd, A. (2016). Measuring Awareness, Use, and Influence of Information: Where Theory Meets Practice. Science, Information, and Policy Interface for Effective Coastal and Ocean Management (Vols. 1–0, pp. 253–280). CRC Press. DOI: 10.1201/b21483-14

Conference Papers

Conference Papers in Proceedings

  1. Gruzd, A. & Conroy, N. (2020). Learning Analytics Dashboard for Teaching with Twitter. Proceedings of the 53rd Hawaii International Conference on System Sciences. Maui, HI, USA. DOI: 10.24251/HICSS.2020.330
  2. Kumar, P. & Gruzd, A. (2019). Social Media for Informal Learning: A Case of #Twitterstorians. Proceedings of the 52nd Hawaii International Conference on System Sciences. Grand Wailea, HI, USA. DOI: 10.24251/HICSS.2019.304
  3. Gruzd, A & Conroy, N. (2018). Designing a learning analytics dashboard for twitter-facilitated teaching. Proceedings of the Fifth Annual ACM Conference on Learning at Scale. ACM, New York, NY, USA. DOI: 10.1145/3231644.3231704
  4. Nizam, N., Watters, C. & Gruzd, A. (2016). Improving Website Navigation with the Wisdom of Crowds. Proceedings of the 27th ACM Conference on Hypertext and Social Media. New York, NY, USA. DOI:10.1145/2914586.2914607
  5. Gruzd, A., Jacobson, J. & Dubois, E. (2016). Hacking the Storage and Preservation of Social Media Data. Proceedings of the 2016 iConference. Philadelphia, PA, USA. DOI:10.9776/16551
  6. Dang, A., Moh’d, A., Gruzd, A., Milios, E. & Minghim, R. (2015). A Visual Framework for Clustering Memes in Social Media. Proceedings of the 2015 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM). August 25-28, 2015, Paris, France. DOI: 10.1145/2808797.2808830
  7. Absar, R., Gruzd, A., Haythornthwaite, C. & Paulin, D. (2015). Media Multiplexity in Connectivist MOOCs. Proceedings of the Fifth International Conference on Learning Analytics and Knowledge. Poughkeepsie, NY, USA. DOI: 10.1145/2723576.2723654
  8. Gruzd, A., Haythornthwaite, C., Paulin, D., Absar, R. & Huggett, M. (2014). Learning analytics for the social media age. Proceedings of the Fourth International Conference on Learning Analytics And Knowledge (LAK ’14). New York, NY, USA. DOI:10.1145/2567574.2576773 
  9. Nizam, N., Watters, C. & Gruzd, A. (2014). Link Sharing on Twitter during Popular Events: Implications for Social Navigation on Websites. Proceedings of the 47th Hawaii International Conference on System Sciences. Waikoloa Village, HI, USA. DOI:10.1109/HICSS.2014.222
  10. Haythornthwaite, C. & Gruzd, A. (2012, Jan. 4-7). Exploring Patterns and Configurations in Networked Learning Texts. Proceedings of the 45th Hawaii International Conference on System Sciences. Maui, HI, USA. DOI: 10.1109/HICSS.2012.268
  11. Nizam, N., Watters, C., and Gruzd, A. (2012). Website Navigation: An Exploratory Study of Three Navigation Tools for Simple Web Tasks. Proceedings of the 8th International Conference on Web Information Systems and Technologies, Porto, Portugal. DOI: 10.5220/0003894704130417
  12. Steffen-Fluhr, N., Gruzd, A., Collins, R. & Osatuyi, B. (2010, Apr. 12-14). N is for Network: New Tools for Mapping Organizational Change. National Association of Multicultural Engineering Program Advocates (NAMEPA)/ Women in Engineering Program Advocates Network (WEPAN) 4th Joint Conference. Baltimore, MD, USA. https://dalspace.library.dal.ca/handle/10222/12827
  13. Gruzd, A., Wong, J. (2010, Aug. 18-22). Blogging with CONTEXT: A context-aware information retrieval system for bloggers. Proceedings of the 3rd Information Interaction in Context Symposium. New Brunswick, NJ, USA. DOI: 10.1145/1840784.1840827
  14. Gruzd, A. (2009, Oct. 7-11). Automated Discovery of Emerging Online Communities Among Blog Readers: A Case Study of a Canadian Real Estate Blog. Proceedings of the Internet Research 10.0 Conference. Milwaukee, WI, USA. https://dalspace.library.dal.ca/handle/10222/12831

Conference Papers

  1. Attarwala, S. & Gruzd, A. (2021, May 24). Visualizing Large-Scale Social and Communication Networks with the help of Apache Spark and Compute Canada’s Digital Infrastructure. Ryerson IT Conference. (Virtual).
  2. Gruzd, A., Kumar, P., Abul-Fottouh, D. & Haythornthwaite, C. (2020, June 13-17). Coding and classifying knowledge exchange on social media: #Twitterstorians and AskHistorians. The 18th European Conference on Computer Supported Cooperative Work (ECSCW). (Virtual). DOI: 10.1007/s10606-020-09376-y
  3. Esteve, M., Kumar, P., Gruzd, A., Haythornthwaite, C., Gilbert, S. & Paulin, D. (2017, Oct. 26-27). Developing Learning Analytics Methods on Reddit. Learning & Student Analytics Conference (LSAC). Amsterdam, Netherlands. https://experts.syr.edu/en/publications/developing-learning-analytics-methods-on-reddit  
  4. Gruzd, A., Kumar, P., Haythornthwaite, C., Esteve, M., Gilbert, S. & Paulin, D. (2017, Oct. 18-21) Using Content Analysis to Study Learning in the Wild on Reddit. World Conference on Online Learning. Toronto, ON, Canada. https://surface.syr.edu/cgi/viewcontent.cgi?article=1189&context=istpub  
  5. Gruzd, A., Jacobson, J., Kumar, P., Mai, P. (2017, June 22-23). The Ethics of Social Media Data Use for Research. Data Power Conference. Ottawa, ON, Canada. https://datapowerconference.org/data-power-2017/programme/
  6. Bonneau, C., Gruzd, A., Hand, M., Latzo-Toth, G., Millette, M., Quan-Haase, A., et al. (2016, July 16-18). Small data and big data controversies and alternatives. International Conference on Social Media & Society, London, UK.
  7. Dimitrova, D., Mok, D., Gruzd, A., Mo, G.Y., Hayat, Z. & Wellman, B. (2011, Feb. 8-13). Networked Science: Discipline and Distance in Research Collaboration (NAVEL). International Sunbelt Social Network Conference. St Pete Beach, FL, USA. https://www.dropbox.com/s/igwu55t5l96l8ak/31_Abstracts.pdf?e=1&dl=0
  8. Hayat, Z., Dimitrova, D., Gruzd, A., Mo, G.Y. & Wellman, B. (2011, Feb. 8-13). Collaboration and Productivity in Network Organizations. International Sunbelt Social Network Conference. St Pete Beach, FL, USA. https://www.dropbox.com/s/igwu55t5l96l8ak/31_Abstracts.pdf?e=1&dl=0
  9. Mo, G.Y., Dimitrova, D., Gruzd, A., Hayat, Z. & Wellman, B. (2011, Feb. 8-13). Centrality and Hierarchy in a Networked Organization. International Sunbelt Social Network Conference. St Pete Beach, FL, USA. https://www.dropbox.com/s/igwu55t5l96l8ak/31_Abstracts.pdf?e=1&dl=0
  10. Osatuyi, B., Steffen-Fluhr, N., Gruzd, A. & Collins, R. (2010, July 26-29). An Empirical Investigation of Gender Dynamics and Organizational Change: The Co-Authorship Network Analysis Approach. Management Conference. Montréal, QC, Canada. DOI: 10.18848/1447-9524/CGP/v10i03/49942
  11. Gruzd, A., Chung, C.J., Park, H.W. (2010, June 29-July 4). Studying online conversations in the Korean blogosphere: A network approach. International Network of Social Network Analysis (INSNA) Conference. Trento, Italy. https://www.dropbox.com/s/83rn246blpbvp0w/30_Abstracts.pdf?e=1&dl=0
  12. Takhteyev, Y., Gruzd, A. & Wellman, B. (2010, June 29-July 4). Geography of Twitter Networks. International Network of Social Network Analysis (INSNA) Conference. Trento, Italy. https://www.dropbox.com/s/83rn246blpbvp0w/30_Abstracts.pdf?e=1&dl=0
  13. Wellman, B., Gruzd, A. & Takhteyev, Y. (2009, Sept, 25-26). Networking on Twitter: A Case Study of a Networked Social Operating System. Workshop on Information in Networks (WIN). New York City, NY, USA. https://www.behind-the-enemy-lines.com/2009/08/workshop-on-information-in-networks-win.html  
  14. Gruzd, A., Takhteyev, Y. & Wellman, B. (2009, Aug. 8-11). A Tweetise on Twitter: Networked Individualism Online. Thematic Session on Imagined Communities in the 21st Century, American Sociological Association. San Francisco, CA, USA. 
  15. Gruzd, A. & Haythornthwaite, C. (2008, Jan. 22-27). Automated discovery and analysis of social networks from threaded discussions. International Network of Social Network Analysis Conference. St. Pete Beach, FL, USA. https://dalspace.library.dal.ca/handle/10222/12829 
  16. Gruzd, A. (2007, Oct. 20). Web APIs: A Step towards Greater Mobility of User-Created Data across Social Networking Websites and Their Implications for Research in Information Behavior. SIG USE 2007 Research Symposium on Mobility and Social Networks in Information Behavior. Milwaukee, WI, USA. https://dalspace.library.dal.ca//handle/10222/12830

Poster Presentations

  1. McEwan, B., & Gruzd, A. (2018). Conceptualizing relational factors of tie strength. Poster
    presented at a meeting of the International Association of Relationship Research, July 12-16,
    2018, Fort Collins, CO, USA.
  2. Dang, A., Smit, M., Gruzd, A., and Milios, E. (2015). Studying Rumour-spreading Users in
    Social Media – A Case Study of Reddit. Poster presented at the International Conference on
    Social Media and Society, July 27-29, 2015, Toronto, Canada.