The Social Media Lab is an interdisciplinary research center at the Ted Rogers School of Management, part of Toronto Metropolitan University. The lab examines how social media and other digital technologies, such as AI, are transforming the way people and organizations communicate, disseminate information, conduct business and form communities, and how these changes impact society.

The broad aim of the lab’s various research initiatives and digital tools is to advance the public’s understanding of the benefits and pitfalls of adopting new technologies with a focus on addressing the erosion of information integrity online.