{"id":24524,"date":"2026-02-16T23:32:34","date_gmt":"2026-02-16T23:32:34","guid":{"rendered":"https:\/\/socialmedialab.ca\/web\/?p=24524"},"modified":"2026-03-10T21:42:42","modified_gmt":"2026-03-10T21:42:42","slug":"research-talk-how-does-the-social-media-based-attention-economy-contribute-to-dehumanization-and-division-a-case-study-of-the-joe-rogan-experience","status":"publish","type":"post","link":"https:\/\/socialmedialab.ca\/web\/2026\/02\/16\/research-talk-how-does-the-social-media-based-attention-economy-contribute-to-dehumanization-and-division-a-case-study-of-the-joe-rogan-experience\/","title":{"rendered":"Research Talk: How does the social media based attention economy contribute to dehumanization and division? A case study of the Joe Rogan Experience"},"content":{"rendered":"\n
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Guest Speaker<\/strong>: Dr. Jaigris Hodson<\/a>, Professor and Canada Research Chair, Royal Roads University<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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2026 TRSM – Social Media Lab Guest Speaker Series<\/strong><\/h3>\n\n\n\n

Title<\/strong>: How does the social media based attention economy contribute to dehumanization and division? A case study of the Joe Rogan Experience<\/p>\n\n\n\n

When<\/strong>: Tuesday, March 10, 2026 at 11:15 AM – 12:30 PM (ET<\/a>)<\/p>\n\n\n\n

Where<\/strong>: <\/p>\n\n\n\n

In-Person<\/strong><\/th>Online<\/strong><\/th><\/tr><\/thead>
Ted Rogers School of Management<\/td>Zoom<\/td><\/tr>
Map: 55 Dundas St.W, Toronto, ON M5G 2C3<\/a><\/td>*Zoom link will be shared with registered attendees<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n\n\n
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The event has now concluded. Thank you for attending! <\/a><\/div>\n<\/div>\n\n\n\n
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Abstract<\/strong><\/p>\n\n\n\n

Social media is one of the systemic issues that are driving polarization and division. Via algorithmic sorting, audience capture, and the engagement economy, the content that trends on interactive platforms often arouses strong negative emotions that separate us, scapegoat marginalized communities or individuals, and entrench the already influential. But why does the technology work this way. Exploring Jodi Dean\u2019s foundational concept of communicative capitalism, and using the Joe Rogan Experience podcast as a case study, this presentation will explore the relationships between misinformation, dehumanizing discourses, polarization and business models in the attention economy. In so doing, it highlights how current scholarship that divides disinformation and misinformation by intent may be missing a bigger picture of how and why toxic information spreads so readily.<\/p>\n\n\n\n

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About the speaker<\/strong><\/h2>\n\n\n\n

Jaigris Hodson<\/a> is the Canada Research Chair in Digital Misinformation, Polarization, and Anti-Social Media. Their research takes an interdisciplinary approach to understanding how the technologies we use to communicate heighten our vulnerabilities to misinformation, polarization, and other on- and offline anti-social behaviors.  Hodson uses novel, field-building approaches to map the relationships between polarization, misinformation, and online harassment, and to facilitate democratic communication. As a Canadian Science Policy Fellow (2018-2019), Jaigris worked with Environment and Climate Change Canada to assist in understanding how to best communicate the science of climate change to the Canadian public. Jaigris is on the editorial board for the Journal of Digital and Social Media Marketing.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

2026 TRSM – Social Media Lab Guest Speaker Series Title: How does the social media based attention economy contribute to dehumanization and division? A case study of the Joe Rogan Experience When: Tuesday, March 10, 2026 at 11:15 AM – 12:30 PM (ET) Where: In-Person Online Ted Rogers School of Management Zoom Map: 55 Dundas […]<\/p>\n","protected":false},"author":49,"featured_media":24648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,38],"tags":[350,668,76,366],"class_list":["post-24524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-event","tag-guest-talk","tag-information-networks","tag-networks","tag-online-social-networks"],"_links":{"self":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/24524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/comments?post=24524"}],"version-history":[{"count":27,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/24524\/revisions"}],"predecessor-version":[{"id":24668,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/24524\/revisions\/24668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/media\/24648"}],"wp:attachment":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/media?parent=24524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/categories?post=24524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/tags?post=24524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}