{"id":23432,"date":"2025-04-08T12:41:25","date_gmt":"2025-04-08T12:41:25","guid":{"rendered":"https:\/\/socialmedialab.ca\/web\/?p=23432"},"modified":"2025-04-14T00:37:03","modified_gmt":"2025-04-14T00:37:03","slug":"new-report-the-state-of-generative-ai-use-in-canada-2025-exploring-public-attitudes-and-adoption-trends","status":"publish","type":"post","link":"https:\/\/socialmedialab.ca\/web\/2025\/04\/08\/new-report-the-state-of-generative-ai-use-in-canada-2025-exploring-public-attitudes-and-adoption-trends\/","title":{"rendered":"[New Report] The State of Generative\u202fAI Use in Canada\u202f2025:\u202fExploring Public Attitudes and Adoption Trends"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TORONTO\u202f\u2014\u202fApril\u202f2025<\/strong> \u2014 A majority of Canadians (66%) have experimented with Generative Artificial Intelligence (GenAI) tools less than three years after ChatGPT\u2019s public debut, according to a new report released today by the Social Media Lab at the Ted Rogers School of Management, Toronto Metropolitan University (TMU).<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/doi.org\/10.6084\/m9.figshare.28664780\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"709\" height=\"1024\" src=\"https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/04\/2025-GenerativeAI-report-cover-709x1024.jpg\" alt=\"\" class=\"wp-image-23434\" srcset=\"https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/04\/2025-GenerativeAI-report-cover-709x1024.jpg 709w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/04\/2025-GenerativeAI-report-cover-208x300.jpg 208w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/04\/2025-GenerativeAI-report-cover-768x1109.jpg 768w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/04\/2025-GenerativeAI-report-cover-1063x1536.jpg 1063w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/04\/2025-GenerativeAI-report-cover-696x1005.jpg 696w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/04\/2025-GenerativeAI-report-cover-1068x1543.jpg 1068w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/04\/2025-GenerativeAI-report-cover-291x420.jpg 291w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/04\/2025-GenerativeAI-report-cover.jpg 1395w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/figshare.com\/ndownloader\/files\/53481248\" target=\"_blank\" rel=\"noreferrer noopener\">Download Report<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/figshare.com\/articles\/preprint\/The_State_of_Generative_AI_Use_in_Canada_2025_Exploring_Public_Attitudes_and_Adoption_Trends\/28664780?file=53481248\">The State of Generative\u202fAI Use in Canada\u202f2025<\/a><\/strong>, authored by Dr. Anatoliy Gruzd, Philip Mai, and Anthony Clements Haines of Toronto Metropolitan University, draws on a census\u2011balanced survey of 1,500 adults conducted between February\u202f19 and March\u202f1,\u202f2025. The report charts the nation\u2019s rapid adoption of text\u2011, image\u2011, audio\u2011 and video\u2011generation technologies while spotlighting growing public unease around ethics, privacy, and job security.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThe speed at which Canadians have adopted large language models is unprecedented,\u201d <\/em>said <strong>Dr. Anatoliy\u202fGruzd<\/strong>, Canada Research Chair and Co\u2011Director of the Social Media Lab. \u201c<em>Yet our data show that excitement is tempered by serious concerns about how personal data are collected and used, and whether these tools will erode critical thinking skills and replace jobs in Canada.\u201d<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Findings<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adoption\u2014but mostly casual:<\/strong> Two\u2011thirds of Canadians (66%) have tried a GenAI tool, yet only about 30% use them daily or weekly for leisure, work, or study. Leisure remains the primary entry point, especially for older adults, while younger Canadians lead usage for study and work.<\/li>\n\n\n\n<li><strong>Knowledge &amp; skills gap:<\/strong> Only 38% feel confident they can use GenAI effectively or keep up with new developments. On a seven\u2011item quiz, respondents averaged just 2.5 correct answers, and 51% admit they have little to no understanding of how AI companies handle their data.<\/li>\n\n\n\n<li><strong>AI in the newsroom:<\/strong> A majority believe news outlets already rely on GenAI for editing (57%), translation (56%) and data analysis (51%); 43% think AI writes entire articles. Comfort with AI\u2011generated content is highest for lifestyle and entertainment topics and lowest for politics, crime, and international affairs.<\/li>\n\n\n\n<li><strong>Election anxiety:<\/strong> Two\u2011thirds (67%) worry GenAI could sway election outcomes, and 59% say they no longer fully trust political news online because of possible AI manipulation. More than half (54%) are unlikely to use chatbots for election information, though openness is higher among right\u2011leaning Canadians (34%) than left\u2011leaning ones (23%).<\/li>\n\n\n\n<li><strong>Mixed outlook, strong oversight demand:<\/strong> Canadians are split on GenAI\u2019s net societal impact (39% positive, 34% negative, 27% neutral), but unite around key concerns\u2014security and privacy (72%), reliability of information (68%), job displacement (68%), and effects on higher education (68%). An overwhelming majority back regulation: 78% want companies held liable for harms caused by AI tools, with 77% supporting rules for current AI capabilities and 76% for future ones.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cCanadians recognize the transformative potential of Generative AI, but they want guardrails,\u201d <\/em>added <strong>Philip\u202fMai<\/strong>, Senior Researcher and Co\u2011Director of the Lab.<em> \u201cOur findings underscore the urgency for policymakers, educators, and businesses to collaborate on responsible adoption strategies.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Recommendations<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The report highlights actionable guidance, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Policy:<\/strong> Enact transparent data\u2011handling standards and mandatory risk assessments for high-impact deployments of GenAI tools.<\/li>\n\n\n\n<li><strong>Education:<\/strong> Integrate GenAI literacy into K\u201112 and post\u2011secondary curricula to bolster critical thinking and technical skills.<\/li>\n\n\n\n<li><strong>Industry:<\/strong> Develop clear disclosure practices so users understand when and how GenAI is involved in content creation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About the Social Media Lab<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Social Media Lab is an interdisciplinary research center at the Ted Rogers School of Management at Toronto Metropolitan University. It studies how social media and other digital technologies are transforming how people and organizations communicate, share information, conduct business, and form communities, as well as the impact these changes have on society. The Lab\u2019s overarching goal is to deepen public understanding of both the benefits and potential drawbacks of technology adoption.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#fff2cc\"><strong>Suggested Citation:<\/strong>\u00a0 Gruzd, Anatoliy; Mai, Philip; Clements Haines, Anthony (2025). <strong>The State of Generative AI Use in Canada 2025: Exploring Public Attitudes and Adoption Trends<\/strong>. <em>Social Media Lab, Toronto Metropolitan University<\/em>. DOI: <a href=\"https:\/\/doi.org\/10.6084\/m9.figshare.28664780\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/doi.org\/10.6084\/m9.figshare.28664780<\/a>\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Media Contact<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Philip Mai &lt;info@socialmedialab.ca&gt;<\/li>\n\n\n\n<li>Social Media Lab, Toronto Metropolitan University<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TORONTO\u202f\u2014\u202fApril\u202f2025 \u2014 A majority of Canadians (66%) have experimented with Generative Artificial Intelligence (GenAI) tools less than three years after ChatGPT\u2019s public debut, according to a new report released today by the Social Media Lab at the Ted Rogers School of Management, Toronto Metropolitan University (TMU). The State of Generative\u202fAI Use in Canada\u202f2025, authored by [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":23454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[665,587,265],"tags":[377,666,667],"class_list":["post-23432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generative-ai","category-public-reports","category-research","tag-canada","tag-generative-ai","tag-public-report"],"_links":{"self":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/23432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/comments?post=23432"}],"version-history":[{"count":10,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/23432\/revisions"}],"predecessor-version":[{"id":23451,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/23432\/revisions\/23451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/media\/23454"}],"wp:attachment":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/media?parent=23432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/categories?post=23432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/tags?post=23432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}