{"id":23420,"date":"2025-04-06T19:38:00","date_gmt":"2025-04-06T19:38:00","guid":{"rendered":"https:\/\/socialmedialab.ca\/web\/?p=23420"},"modified":"2025-04-06T19:38:58","modified_gmt":"2025-04-06T19:38:58","slug":"presentation-making-the-invisible-visible-tracking-and-visualizing-political-advertising","status":"publish","type":"post","link":"https:\/\/socialmedialab.ca\/web\/2025\/04\/06\/presentation-making-the-invisible-visible-tracking-and-visualizing-political-advertising\/","title":{"rendered":"[Presentation] Making the Invisible Visible: Tracking and Visualizing Political Advertising on Meta Platforms with PoliDashboard.org"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"935\" height=\"930\" src=\"https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/04\/Philip-Mai-Hacknight.jpg\" alt=\"Civic Hacknight: PoliDashboard \u2014 Making the Invisible Visible\nHosted by Civic Tech Toronto\n\nWhen: Tuesday, April 8th @ 7:00PM to 9:00PM EDT\n \nSpeaker: Philip Ma\" class=\"wp-image-23428\" style=\"width:299px;height:auto\" srcset=\"https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/04\/Philip-Mai-Hacknight.jpg 935w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/04\/Philip-Mai-Hacknight-300x298.jpg 300w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/04\/Philip-Mai-Hacknight-150x150.jpg 150w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/04\/Philip-Mai-Hacknight-768x764.jpg 768w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/04\/Philip-Mai-Hacknight-696x692.jpg 696w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/04\/Philip-Mai-Hacknight-422x420.jpg 422w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/figure>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-luminous-vivid-orange-background-color has-background wp-element-button\" href=\"https:\/\/guild.host\/events\/civic-hacknight-488-tiu84j\" target=\"_blank\" rel=\"noreferrer noopener\"> RSVP <\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">(online or in person)<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Civic Hacknight:<strong> <a href=\"https:\/\/guild.host\/events\/civic-hacknight-488-tiu84j\" target=\"_blank\" rel=\"noreferrer noopener\">PoliDashboard \u2014 Making the Invisible Visible<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hosted by <a href=\"https:\/\/guild.host\/civic-tech-toronto\">Civic Tech Toronto<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When<\/strong>: Tuesday, April 8th @ 7:00PM to 9:00PM EDT<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Where<\/strong>: <a href=\"https:\/\/www.google.com\/maps\/search\/?api=1&amp;query=Committee%20Room%203%2C%20Toronto%20City%20Hall%2C%20100%20Queen%20St%20W%2C%20Toronto%2C%20ON%20M5H%202N3%2C%20Canada\" target=\"_blank\" rel=\"noreferrer noopener\">Committee Room 3, Toronto City Hall<\/a>, <a href=\"https:\/\/www.google.com\/maps\/search\/?api=1&amp;query=Committee%20Room%203%2C%20Toronto%20City%20Hall%2C%20100%20Queen%20St%20W%2C%20Toronto%2C%20ON%20M5H%202N3%2C%20Canada\" target=\"_blank\" rel=\"noreferrer noopener\">100 Queen St W, Toronto, ON M5H 2N3, Canada<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Topic<\/strong>: Making the Invisible Visible: Tracking and Visualizing Political Advertising on Meta Platforms with <a target=\"_blank\" href=\"https:\/\/polidashboard.org\/\" rel=\"noreferrer noopener\">PoliDashboard.org<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discover how political advertisers in Canada are chasing your clicks on Facebook and Instagram \u2014 and how paid political ads can be weaponized to mislead, manipulate, or interfere in an election.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speaker<\/strong>: Philip Mai<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Philip is a Senior Researcher and Co-Director at the <a target=\"_blank\" href=\"https:\/\/socialmedialab.ca\/web\/\" rel=\"noreferrer noopener\">Social Media Lab<\/a>, Ted Rogers School of Management, Toronto Metropolitan University. His work focuses on social media use and misuse \u2014covering disinformation, deepfakes, foreign interference, conspiracy theories, online toxicity, and digital political transparency. He also develops research tools and dashboards for students and scholars to study public discourse and online participation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>April theme: electoral interference and online disinformation<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>With a federal election coming up on April 28th, we&#8217;ve dedicated four weeks to featuring Toronto-based presenters who research and build tools to fight election interference and online disinformation. Check the complete list of<a target=\"_blank\" href=\"https:\/\/guild.host\/civic-tech-toronto\/events\" rel=\"noreferrer noopener\"> upcoming events.<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Entry Note:<\/strong> Please note,&nbsp;in-person attendees will need to go through a metal detector, and have their bags searched. Sharp tools or knives will not be permitted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Agenda<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>7:00-7:20 Welcome and Introductions<\/li>\n\n\n\n<li>7:20-7:50 Presentation and Q&amp;A\/discussion<\/li>\n\n\n\n<li>7:50-9:00 Breakout groups<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Code of Conduct:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-civictech wp-block-embed-civictech\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"embedly-card\" data-card-controls=\"1\" data-card-align=\"center\" data-card-theme=\"light\"><h4><a href=\"https:\/\/civictech.ca\/about-us\">About Us &#8211; Civic Tech Toronto<\/a><\/h4><p>Civic Tech Toronto is bringing together an enthusiastic pack of people, to work together, learn together and create civic tech. To contact us, email hi@civictech.ca There are several ways you can get involved in Civic Tech TO. The easiest way to get involved is to come out to one of our weekly hacknights!<\/p><\/blockquote><script async src=\"\/\/cdn.embedly.com\/widgets\/platform.js\" charset=\"UTF-8\"><\/script>\n<\/div><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>(online or in person) Civic Hacknight: PoliDashboard \u2014 Making the Invisible Visible Hosted by Civic Tech Toronto When: Tuesday, April 8th @ 7:00PM to 9:00PM EDT Where: Committee Room 3, Toronto City Hall, 100 Queen St W, Toronto, ON M5H 2N3, Canada Topic: Making the Invisible Visible: Tracking and Visualizing Political Advertising on Meta Platforms [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":23428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,38],"tags":[532,664,510],"class_list":["post-23420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-event","tag-facebook-ads","tag-meta-ads","tag-polidashboard"],"_links":{"self":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/23420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/comments?post=23420"}],"version-history":[{"count":9,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/23420\/revisions"}],"predecessor-version":[{"id":23430,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/23420\/revisions\/23430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/media\/23428"}],"wp:attachment":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/media?parent=23420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/categories?post=23420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/tags?post=23420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}