{"id":12557,"date":"2018-02-25T23:20:18","date_gmt":"2018-02-25T23:20:18","guid":{"rendered":"https:\/\/socialmedialab.ca\/web\/?p=12557"},"modified":"2024-12-11T00:59:41","modified_gmt":"2024-12-11T00:59:41","slug":"state-of-social-media-in-canada","status":"publish","type":"post","link":"https:\/\/socialmedialab.ca\/web\/2018\/02\/25\/state-of-social-media-in-canada\/","title":{"rendered":"The State of Social Media in Canada 2017: A New Report From @SMLabTO"},"content":{"rendered":"

Survey reveals the state of social media in Canada and finds 94% of adult Canadian internet users have at least one social media account.<\/i><\/span><\/h2>\n

Despite concerns fake news is flooding the Internet, Canadians’ love affair with social media shows no signs of slowing. A new <\/span>survey<\/span><\/a>\u00a0released today by the Social Media Lab (@SMLabTO<\/a>), an interdisciplinary research lab at Toronto Metropolitan’s <\/span>Ted Rogers School of Management (@TRSMRyersonU<\/a>), offers an in-depth look into the state of social media in Canada. It found that 94% of adults who use the Internet have at least one social media account.\"\"<\/a><\/i><\/span>The study surveyed 1,500 Canadians in 2017 using quota sampling by age, gender, and geographical region to match the distributions in the 2016 Statistics Canada Census. Results showed, Facebook was the most popular social media platform with 8<\/span>4% of online Canadian adults reporting they have a Facebook account. And despite concerns that young people are leaving the social networking giant, the study found 95% of young adults aged 18-24 were on Facebook.<\/span><\/p>\n

Photo-sharing favourites, Pinterest and Instagram, were the fifth and sixth most popular social media platforms with 38% and 37%, respectively, of online Canadians reporting an account. Reddit was the least popular platform of those included in the report with only 9% of online Canadian adults using the discussion website.<\/span><\/p>\n

Download the report<\/strong><\/a><\/h1>\n