{"id":12479,"date":"2017-11-18T12:30:14","date_gmt":"2017-11-18T12:30:14","guid":{"rendered":"https:\/\/socialmedialab.ca\/web\/?p=12479"},"modified":"2024-12-11T00:59:41","modified_gmt":"2024-12-11T00:59:41","slug":"visualizing-retail-popups-using-social-media","status":"publish","type":"post","link":"https:\/\/socialmedialab.ca\/web\/2017\/11\/18\/visualizing-retail-popups-using-social-media\/","title":{"rendered":"Visualizing Retail Popups using Social Media"},"content":{"rendered":"<p><b>Developing a Digital Application for Visualizing Pop-up Retail Activities around the World through Social Media<\/b><\/p>\n<p style=\"padding-left: 30px;\"><strong>Team Members:\u00a0<\/strong>Hong Yu, Sean Sedlezky, Anatoliy Gruzd<\/p>\n<p style=\"padding-left: 30px;\"><strong>Students:\u00a0<\/strong>Jordan Kilfoy,\u00a0Rahi Tajzadeh,\u00a0Chelsea Heney,\u00a0Jessie Dong<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12326 size-large\" src=\"https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2017\/07\/popupmap-600x265.png\" alt=\"\" width=\"600\" height=\"265\" srcset=\"https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2017\/07\/popupmap-600x265.png 600w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2017\/07\/popupmap-1024x453.png 1024w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2017\/07\/popupmap-300x133.png 300w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2017\/07\/popupmap-768x340.png 768w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2017\/07\/popupmap-696x308.png 696w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2017\/07\/popupmap-1068x472.png 1068w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2017\/07\/popupmap-949x420.png 949w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>Pop-up shops are temporary stores that \u201cpop up\u201d for a few days or months. Retailers of all sizes have implemented pop-up shops &#8211; from global and national retail chains, small independent stores, to ecommerce pure players &#8211; and have positioned these initiatives as a marketing &amp; communication tool, as incubators to test the market and\/or new products, or as inventory liquidation venues. Pop-up shops have also been established as a solution for revitalizing communities where significant storefront vacancies exist.<\/p>\n<p>This project\u00a0aims to develop a digital application for visualizing pop-up retail activities worldwide\u00a0through search and mining of social media data.<\/p>\n<p>We plan to utilize the various multimedia content that is available through Web-based sharing and community services (such as Instagram) and develop a customized digital application of pictures and texts of pop-up operations mapping to specific geographic locations on maps of regions and a visualized pop-up event calendar featuring various cities in Canada and major cities in the world.<\/p>\n<p>The application developed will provide dynamic text and visual content to facilitate more active engagement of diverse stakeholders. Specifically, it will provide a global view of pop-up activities around the country in specific product categories, time, geographic locations (city and areas of cities), and what businesses\/pop-up agencies are active in the field. International examples in major cities will provide pop-up retail operation examples for local businesses looking for best practices and inspirations.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Developing a Digital Application for Visualizing Pop-up Retail Activities around the World through Social Media Team Members:\u00a0Hong Yu, Sean Sedlezky, Anatoliy Gruzd Students:\u00a0Jordan Kilfoy,\u00a0Rahi Tajzadeh,\u00a0Chelsea Heney,\u00a0Jessie Dong Pop-up shops are temporary stores that \u201cpop up\u201d for a few days or months. Retailers of all sizes have implemented pop-up shops &#8211; from global and national retail [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":12326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[265,264],"tags":[],"class_list":["post-12479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","category-web-apps"],"_links":{"self":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/12479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/comments?post=12479"}],"version-history":[{"count":1,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/12479\/revisions"}],"predecessor-version":[{"id":12480,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/12479\/revisions\/12480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/media\/12326"}],"wp:attachment":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/media?parent=12479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/categories?post=12479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/tags?post=12479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}