{"id":12201,"date":"2017-07-10T16:20:53","date_gmt":"2017-07-10T20:20:53","guid":{"rendered":"https:\/\/socialmedialab.ca\/web\/?p=12201"},"modified":"2024-12-11T01:01:56","modified_gmt":"2024-12-11T01:01:56","slug":"is-aggression-contagious-online-swearing-in-response-to-donald-trumps-youtube-campaign-videos","status":"publish","type":"post","link":"https:\/\/socialmedialab.ca\/web\/2017\/07\/10\/is-aggression-contagious-online-swearing-in-response-to-donald-trumps-youtube-campaign-videos\/","title":{"rendered":"Is Aggression Contagious Online? Swearing in Response to Donald Trump\u2019s YouTube Campaign Videos"},"content":{"rendered":"
\"\"
Trump at CPAC 2011 \/ Gage Skidmore<\/a>, CC BY-2.0<\/figcaption><\/figure>\n

We are excited to announce a new publication that examines whether swearing is contagious on YouTube. This work builds on our earlier research on Emotions and Virality on Social Media<\/a>.<\/p>\n

Citation:Kwon, K.H.<\/a>\u00a0and\u00a0Gruzd, A.<\/a>\u00a0(2017), “Is offensive commenting contagious online? Examining public vs interpersonal swearing in response to Donald Trump\u2019s YouTube campaign videos”,\u00a0Internet Research<\/a><\/i>, Vol. 27 No. 4, pp. 991-1010.\u00a0https:\/\/doi.org\/10.1108\/IntR-02-2017-0072<\/a><\/p>\n

Purpose<\/strong>: The current study explores the spillover effects of offensive commenting in
\nonline community from the lens of emotional and behavioral contagion. Specifically, it
\nexamines the contagion of swearing \u2013a linguistic mannerism that conveys high arousal emotion \u2013 based upon two mechanisms of contagion: mimicry and social interaction<\/em>
\neffect<\/em>.<\/p>\n

Methodology<\/strong>: The study performs a series of mixed-effect logistic
\nregressions to investigate the contagious potential of offensive comments collected from
\nYouTube in response to Donald Trump\u2019s 2016 presidential campaign videos posted between January and April 2016.<\/p>\n

Findings<\/strong>: The study examines non-random incidences of two types of swearing online:
\npublic and interpersonal<\/em>. Findings suggest that a first-level (a.k.a. parent) comment\u2019s
\npublic swearing tends to trigger chains of interpersonal swearing in the second-level
\n(a.k.a. child) comments. Meanwhile, among the child-comments, a sequentially
\npreceding comment\u2019s swearing is contagious to the following comment only across the
\nsame swearing type. Based on the findings, the study concludes that offensive comments
\nare contagious and have impact on shaping the community-wide linguistic norms of
\nonline user interactions.<\/p>\n

Originality\/value<\/strong>: The study discusses the ways in which an individual\u2019s display of
\noffensiveness may influence and shape discursive cultures on the Internet. This study
\ndelves into the mechanisms of text-based contagion by differentiating between mimicry
\neffect and social interaction effect. While online emotional contagion research to this date
\nhas focused on the difference between positive and negative valence, Internet research
\nthat specifically look at the contagious potential of offensive expressions remain sparse.<\/p>\n","protected":false},"excerpt":{"rendered":"

We are excited to announce a new publication that examines whether swearing is contagious on YouTube. This work builds on our earlier research on Emotions and Virality on Social Media. Citation:Kwon, K.H.\u00a0and\u00a0Gruzd, A.\u00a0(2017), “Is offensive commenting contagious online? Examining public vs interpersonal swearing in response to Donald Trump\u2019s YouTube campaign videos”,\u00a0Internet Research, Vol. 27 No. […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[265,264],"tags":[405,404,439,441,438,440,110],"class_list":["post-12201","post","type-post","status-publish","format-standard","hentry","category-research","category-web-apps","tag-trump","tag-election2016","tag-emotional-contagion","tag-linguistic-mimicry","tag-offensive-comments","tag-swearing-and-profanity","tag-youtube"],"_links":{"self":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/12201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/comments?post=12201"}],"version-history":[{"count":21,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/12201\/revisions"}],"predecessor-version":[{"id":21749,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/12201\/revisions\/21749"}],"wp:attachment":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/media?parent=12201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/categories?post=12201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/tags?post=12201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}