{"id":10115,"date":"2015-03-03T12:26:19","date_gmt":"2015-03-03T17:26:19","guid":{"rendered":"https:\/\/socialmedialab.ca\/web\/?p=10115"},"modified":"2024-12-11T01:10:18","modified_gmt":"2024-12-11T01:10:18","slug":"a-visual-roadmap-to-success-an-analysis-of-the-two-way-communication-in-the-social-media-space","status":"publish","type":"post","link":"https:\/\/socialmedialab.ca\/web\/2015\/03\/03\/a-visual-roadmap-to-success-an-analysis-of-the-two-way-communication-in-the-social-media-space\/","title":{"rendered":"A Visual Roadmap to Social Media Success: An Analysis of the 2015 \u2018#BellLetsTalk\u2019 Initiative on Twitter"},"content":{"rendered":"

\"f37bcb_ee474143248e4ca596047966da28b00a.png_srz_p_630_373_75_22_0.50_1.20_0\"The Social Media Lab is excited to announce our collaboration with Drs. Alla Kushniryk & Amy Thurlow and their team at the Mount Saint Vincent University on their\u00a0new project entitled \u201cA visual roadmap to success: An analysis of the two-way communication in the social media space<\/i><\/strong><\/a>\u201d funded by the\u00a0Communications + Public Relations Foundation.<\/span><\/p>\n

This project addresses the need in Public Relations theory and practice for deeper insights into how public relations can better integrate and measure the impact of two-way communication in the owned<\/em>, earned<\/em> or paid<\/em> social media space. As part of this project,\u00a0Drs. Kushniryk & Thurlow’s team is working with the\u00a0Lab to capture and evaluate various visual and interactive “network maps.” The goal is to provide organizations that are active on social media with a new way\u00a0to explore, analyze and understand their social media presence and impact. \u00a0To create these interactive network maps, the team is using\u00a0Netyltic<\/a>, an easy to use text analyzer and a\u00a0powerful interactive network analysis and visualization tool. This tool is currently\u00a0being developed at\u00a0the Social Media Lab\u00a0and\u00a0is designed to capture, analyze and visualize social media data from Twitter, Facebook, Instagram, Youtube, Cloud Storage, Text file and RSS feed.<\/p>\n

For more information about this\u00a0online network and information diffusion project, visit the PRMetrix project\u00a0website and check out\u00a0their analysis of\u00a0the 2015 \u2018Bell Let\u2019s Talk\u2019 Initiative on Twitter.<\/p>\n

Visualizing Two-Way Communication: A Case Study on the 2015 ‘Bell Let’s Talk’ Initiative | prmetrix<\/a><\/div>\n

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The Social Media Lab is excited to announce our collaboration with Drs. Alla Kushniryk & Amy Thurlow and their team at the Mount Saint Vincent University on their\u00a0new project entitled \u201cA visual roadmap to success: An analysis of the two-way communication in the social media space\u201d funded by the\u00a0Communications + Public Relations Foundation. This project […]<\/p>\n","protected":false},"author":5,"featured_media":10122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,265],"tags":[364,362,363],"class_list":["post-10115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-research","tag-bellletstalk","tag-netlytic","tag-prmetrix"],"_links":{"self":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/10115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/comments?post=10115"}],"version-history":[{"count":17,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/10115\/revisions"}],"predecessor-version":[{"id":16424,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/posts\/10115\/revisions\/16424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/media\/10122"}],"wp:attachment":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/media?parent=10115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/categories?post=10115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/tags?post=10115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}