{"id":4668,"date":"2011-12-22T22:30:04","date_gmt":"2011-12-23T03:30:04","guid":{"rendered":"https:\/\/socialmedialab.ca\/web\/?page_id=4668"},"modified":"2023-03-05T20:06:42","modified_gmt":"2023-03-05T20:06:42","slug":"research-old","status":"publish","type":"page","link":"https:\/\/socialmedialab.ca\/web\/research-old\/","title":{"rendered":"Research OLD"},"content":{"rendered":"

The Social Media Lab (Est. 2010) is an internationally recognized interdisciplinary research laboratory at the Ted Rogers School of Management<\/a> at Toronto Metropolitan University<\/a> in Toronto, Canada. The lab studies how social media is\u00a0changing the ways in which people and organizations communicate and disseminate information and how these changes impact the social, economic and political structures of modern society.<\/p>\n

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Our\u00a0expertise lies in studying online communities and social networks and developing new tools and methods for analyzing and visualizing social media data. The broad aims of our various research initiatives are to provide decision makers with additional knowledge and insights into the behaviors and relationships of online network members, and to understand how these interpersonal connections influence our personal choices and actions.<\/p>\n

The lab’s two co-directors are:<\/p>\n