{"id":13727,"date":"2019-01-22T20:04:44","date_gmt":"2019-01-22T20:04:44","guid":{"rendered":"https:\/\/socialmedialab.ca\/web\/?page_id=13727"},"modified":"2025-12-18T02:16:52","modified_gmt":"2025-12-18T02:16:52","slug":"research","status":"publish","type":"page","link":"https:\/\/socialmedialab.ca\/web\/research\/","title":{"rendered":"Research"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Social Media Lab conducts research in a wide variety of areas, including Social Media Use, Misinformation, Health, Information Privacy, Online Communities, and Politics. The broad aim of the lab\u2019s various research initiatives is to provide decision makers with additional knowledge and insights into the behaviors and relationships of online social network members, and to understand how these interpersonal connections influence our personal choices and actions. We also develop research apps, tools and methods for collecting, analyzing and visualizing publicly available social media data.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Public Reports<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/socialmedialab.ca\/web\/public-reports\/\"><img decoding=\"async\" width=\"304\" height=\"246\" src=\"https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/12\/public-reports-1.png\" alt=\"\" class=\"wp-image-24451\" style=\"width:200px\" srcset=\"https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/12\/public-reports-1.png 304w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/12\/public-reports-1-300x243.png 300w\" sizes=\"(max-width: 304px) 100vw, 304px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data About Canadians For Canadians:<\/strong>\u00a0An overwhelming majority of online Canadian adults (95%)\u00a0have at least one social media account, making Canada one of the most connected countries in the world. Our various public reports provide snapshots of social media usage trends in Canada and Canadians&#8217; attitudes towards issues such as misinformation, politics, and privacy on social media. All reports are available for download\u00a0<a href=\"https:\/\/socialmedialab.ca\/web\/public-reports\/\"><strong>here<\/strong><\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Publications<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/socialmedialab.ca\/web\/publications\/\"><img decoding=\"async\" width=\"304\" height=\"246\" src=\"https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/12\/publications-1.png\" alt=\"\" class=\"wp-image-24452\" style=\"width:200px\" srcset=\"https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/12\/publications-1.png 304w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/12\/publications-1-300x243.png 300w\" sizes=\"(max-width: 304px) 100vw, 304px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Advancing Scholarly Research<\/strong>: We have published over 100 journal articles, conference papers, and book chapters in high-impact venues. Our peer-reviewed research contributes significantly to the understanding of online communities and digital communication. The full publication list is available <a href=\"https:\/\/socialmedialab.ca\/web\/publications\/\"><strong>here<\/strong><\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Tools &amp; Apps<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/socialmedialab.ca\/web\/apps\/\"><img decoding=\"async\" width=\"304\" height=\"246\" src=\"https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/12\/apps-tools-1.png\" alt=\"\" class=\"wp-image-24453\" style=\"width:200px\" srcset=\"https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/12\/apps-tools-1.png 304w, https:\/\/socialmedialab.ca\/web\/wp-content\/uploads\/2025\/12\/apps-tools-1-300x243.png 300w\" sizes=\"(max-width: 304px) 100vw, 304px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>No Programming Required:<\/strong>\u00a0We develop easy-to-use research apps, tools, and visualization dashboards to support researchers, journalists, and policymakers. Our apps and research tools are used by thousands of students, educators, researchers and practitioners around the world. To learn more about what we\u2019ve developed and link to our curated Social Media Research Toolkit, go\u00a0<strong><a href=\"https:\/\/socialmedialab.ca\/web\/apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Social Media Lab conducts research in a wide variety of areas, including Social Media Use, Misinformation, Health, Information Privacy, Online Communities, and Politics. The broad aim of the lab\u2019s various research initiatives is to provide decision makers with additional knowledge and insights into the behaviors and relationships of online social network members, and to [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":23169,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13727","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/pages\/13727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/comments?post=13727"}],"version-history":[{"count":84,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/pages\/13727\/revisions"}],"predecessor-version":[{"id":24458,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/pages\/13727\/revisions\/24458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/media\/23169"}],"wp:attachment":[{"href":"https:\/\/socialmedialab.ca\/web\/wp-json\/wp\/v2\/media?parent=13727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}