The State of Anti-Social Behaviour on Social Media – 31% of Canadians experienced one type of anti-social behaviour on social media

A Census-balanced Survey (n=1500) About Anti-Social Behaviour on Social Media

TORONTO — Around the world and here in Canada, users are grappling with the impending normalization of aggressive behaviour, hostility, and toxic discourse in online spaces that demand more precise attention and interventions from policymakers, social media platforms, researchers, and civil society organizations.

According to a new report, "The State of Anti-Social Behaviour on Social Media" released today by the Social Media Lab at Toronto Metropolitan University, 31% of Canadians (472/1500) report experiencing at least one type of anti-social behaviour sometimes or more often on social media.

"Anti-social behaviour is so normalized in our online spaces today," said Gruzd, an author on the report. "Left unattended, the normalization of certain types of aggressive anti-social behaviour, such as hate speech, can erode public trust and confidence in democracy itself."

Using a census-balanced sample (n=1500) of the Canadian population (18+), the authors of this report, Anatoliy Gruzd, Jaigris Hodson, Jenna Jacobson, Philip Mai, Victoria O’Meara, and Felipe Soares, aim to empirically shed light on this dangerous trend by analyzing how anti-social behaviour manifests on social media and how it affects different demographic groups in Canada.

Among other findings, the survey shows that members of minority groups are more likely to experience anti-social behaviour on social media. For example 42% of racialized individuals, 47% of the individuals with disabilities, and 50% of individuals who are members of the 2SLGBTQ+ community reported experiencing anti-social behaviour on social media.

"We can't afford to underestimate the consequences of online anti-social behaviour in society," said Hodson, another author on the report. "At an individual level, these behaviours can strain personal and professional relationships resulting in psychological and emotional consequences."

For more information about the research or to speak to the report’s authors, please contact Philip Mai via info@socialmedialab

Highlights

  1. 31% of Canadians (472/1500) report experiencing at least one type of anti-social behaviour sometimes or more often on social media. See Sec. 2.1
  2. The most common types of anti-social behaviour on social media
    are being purposely excluded
    from a conversation (19%) and
    receiving hurtful messages
    (18%). See Sec. 2.1
  3. 10% of Canadians reported
    having sexual content sent to
    them via social media from
    somebody who was trying to be
    mean to them or to embarrass
    them. See Sec. 2.1
  4. Members of minority groups are
    more likely to experience anti-social behaviour on social media:
    42% of racialized individuals,
    47% of the individuals with
    disabilities, and 50% of
    individuals who are members of
    the 2SLGBTQ+ community. See
    Sec. 2.2
  5. The most common impact of
    anti-social behaviour on social
    media is mental or emotional
    stress. People also report having
    problems with friends or family,
    problems with romantic
    relationships, and reputational
    damage. See Sec. 3.1
  1. Racialized individuals,
    individuals with disabilities, and
    members of the 2SLGBTQ+
    community are more likely to
    report negative impacts, such as
    dealing with mental or emotional
    stress, because of experiencing
    anti-social behaviour on social
    media. See Sec. 3.2
  2. After experiencing anti-social
    behaviour on social media, 77%
    of Canadians would unfriend or
    block the person/account
    responsible. See Sec. 4
    The findings highlight the need for:
    ● more effective safety
    measures on social media
    platforms,
    ● strengthened online
    community standards,
    ● enhanced support for mental
    health impacts on targets,
    ● informed policy responses to
    address harassment and anti-social behaviour online.

About the Report

The report is published by the Social Media Lab at Toronto Metropolitan University’s Ted Rogers School of Management, in collaboration with researchers from Royal Roads University and The University of the Arts London.

The data was collected between May 16–30, 2023 and is based on a census-balanced online survey of 1,500 online Canadian adults (18+).