Join Our Research Team! @SMLabTO is Hiring a Postdoctoral Research Fellow

  • Research Unit: Social Media Lab, Ted Rogers School of Management, Toronto Metropolitan University (Toronto, Canada)
  • Position supervisors: Anatoliy Gruzd and Philip Mai
  • Contract length: 1 years with the possibility of a 1 year extension
  • Yearly Salary: $70-75k CAD per annum (based on experience) plus a comprehensive benefits package.
  • Start Date: On-site – Fall 2024 or Winter 2025 – exact date negotiable
  • Position type: Postdoctoral Research Fellow
  • Deadline date: The review process will continue until the positions are filled.

The Social Media Lab at Toronto Metropolitan University (TMU) invites applications for a Postdoctoral Research Fellow. The successful candidate will join a vibrant and interdisciplinary research lab led by co-directors, Anatoliy Gruzd (PhD) and Philip Mai (JD). We have a strong track record of preparing and placing our postdocs in relevant positions after a short one or two years working at the lab. Many of our alumni have gone on to secure a tenure track position in academia, in government or the private sectors.

The Social Media Lab is a leading research laboratory in Canada dedicated to understanding the social and cultural implications of social media and related emerging technologies. Our team comprises scholars from various disciplines, including information science, communication studies, computer science, sociology, and psychology. We approach the analysis of social media and digital technology using various methods, including content analysis, network analysis, and machine learning.


As the Postdoctoral Research Fellow, you will have the opportunity to work on exciting and diverse projects and contribute to the development of innovative approaches for studying social media platforms. You will be a member of the Social Media Lab, headed by co-directors Dr. Anatoliy Gruzd, Canada Research Chair and Professor at the Ted Rogers School of Management, and Philip Mai, Senior Researcher and Director of Business and Communications.

The successful candidate will have an opportunity (based on experience and interest) to work on a variety of ongoing initiatives including: 

  • A CFREF-funded initiative on mis/disinformation and anti-social narratives about immigration and migration;
  • A SSHRC-funded initiative investigating the rise of anti-social behaviour such as hate speech in social media;
  • A Canada Research Chair-funded initiative on the adoption and use of decentralized social media platforms;
  • A project gauging public’s awareness of generative AI in everyday life;
  • A project examining the impact of generative AI on the propagation of mis/disinformation on social media and other online spaces;
  • Future iterations of our public reports such as the State of Social Media in Canada, our Misinformation Reports and our Social Media Influencers Report.

The successful candidate will be required to work on-site at the Social Media Lab in Toronto, Canada. Your responsibilities will include investigating social media phenomena such as platform usage and adoption, the diffusion and amplification of mis- and disinformation narratives, the proliferation of anti-social behaviors online in the context of digital activism and online participation. You will be responsible for developing and executing research plans, analyzing data, contributing to academic publications, conference presentations, grant writing and grant preparations. You will also be expected to actively participate in the intellectual life of the lab by attending lab meetings, presenting your own work, and collaborating with other researchers associated with the lab.


  • PhD (awarded within five years) in a relevant field such as information science, computer science, communication, applied sociology, political science, psychology, statistics, or related disciplines
  • Experience of collecting and analyzing social media data
  • Expertise in one or more areas of computational social science (such as machine learning, social network analysis, or natural language processing) is highly desirable
  • Excellent analytical and methodological skills
  • Strong written and oral communication skills
  • Ability to work independently and in a collaborative team environment
  • Strong organizational skills and ability to manage multiple tasks and priorities
  • Experience with programming languages commonly used in data analysis, such as Python or R (preferred but not required)


To apply, please submit the following materials to [email protected]

  • Cover letter outlining your research interests and how they relate to the work of the Social Media Lab
  • CV
  • Names of two references

Review of applications will continue until the position is filled. Reference checks will be conducted with short-listed candidates.


The Social Media Lab is an internationally engaged interdisciplinary research laboratory at the Ted Rogers School of Management in Toronto, Canada. The Lab studies how social media is changing the ways in which people and organizations communicate, disseminate information, conduct business and form communities online, and how these changes impact society. The aim of the lab’s various research initiatives is to advance the public’s understanding of the benefits and pitfalls of social media adoption. The Lab was established in 2010 and is the first of its kind in North America. The Lab attracts a diverse range of outstanding multidisciplinary scholars from around the world each year. It is a leader in social media studies and is the convener of the International Conference on Social Media and Society (#SMSociety). It is led by co-directors, Anatoliy Gruzd (PhD) and Philip Mai (JD).

Ted Rogers School of Management is home to nearly 11,000 students and more than 250 industry-connected faculty, the Ted Rogers School of Management in Canada’s leading diverse, entrepreneurial business school centered in an urban learning environment. TRSM offers 12 Bachelor of Commerce degrees, two Bachelor of Health Administration degrees, the Ted Rogers MBA, a Professional Master’s Diploma in Accounting, customized Executive Education courses, a Master of Health Administration (Community Care) and a Master of Science in Management, as well as a new PhD in Management. TRSM is also home to 15 innovative research centres, institutes and labs.

Toronto Metropolitan University (formerly Ryerson University), with over 45,000 undergraduate and graduate students) is located in the heart of one of the world’s most culturally and linguistically diverse urban centres. Research at Toronto Metropolitan is on a trajectory of success and growth, as evidenced by externally funded research doubling in the past 5 years. Longstanding partnerships with community, industry, government, and professional practice drive research and innovation that responds to real-world problems.

At TMU, we firmly believe that equity, diversity and inclusion are integral to this path; our current academic plan outlines each as core values and we work to embed them in all that we do. We welcome those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us to expand our capacity for diversity in the broadest sense. In addition, to correct the conditions of disadvantage in employment in Canada, we encourage applications from members of groups that have been historically disadvantaged and marginalized, including First Nations, Métis and Inuit peoples, Indigenous peoples of North America, Black-identified persons, other racialized persons, persons with disabilities, and those who identify as women and/or 2SLGBTQ+.