The Social Media Lab at the Ted Rogers School of Management is pleased to announce the appointment of Dr. Alyssa Saiphoo as a Postdoctoral Fellow. Dr. Saiphoo earned her PhD in Social Psychology from Toronto Metropolitan University in 2021. Her research interests include social media use and users, social comparison theory and the effects of social media on wellbeing.
Dr. Saiphoo is well-versed in the social media literature, having authored three meta-analyses investigating social media use and well-being, and completing her comprehensive requirement on the relationship between social media privacy concerns and personality. She is an expert in quantitative and qualitative research methodologies and frequently reviews for various journals, including Big Data & Society, Media Psychology, and Cyberpsychology: Journal of Psychosocial Research on Cyberspace.
In her new role as a Postdoctoral Fellow, Dr. Saiphoo will be working on a CRC funded project with Dr. Anatoliy Gruzd and Philip Mai, the co-directors of the Social Media Lab. She will be helping the team to examine the adoption and use of new privacy-preserving technologies such blockchain networks and differential privacy tools and approaches for data sharing by social networking platforms. The goal of the initiative is to better understand how privacy-preserving technologies can be leveraged to benefit Canadians and organizations and deployed to foster digital innovation while still protecting and empowering data and privacy rights.