The Social Media Lab is Pleased to Announce the Appointment of Dr. Melodie (Yunju) Song as a Postdoctoral Fellow

The Social Media Social Media Lab at Ted Rogers School of Management at Ryerson University is pleased to announce the appointment of Dr. Melodie (Yunju) Song as a Postdoctoral Fellow.

Dr. Melodie (Yunju) Song (BSN, RN, MSC) received her PhD in Health Policy from McMaster University in 2018. She was the recipient of the Taiwanese Overseas Doctorate Scholarship Award (2016-2018) and the McMaster’s University International Student of Excellence Awards (2013-2015). She served as the co-chair of the Student Working Group of the Canadian Association of Health Services and Policy Research (CAHSPR) and board member of CAHSPR from 2014-2016, and continues to volunteer on the Graduate Trainee Engagement Working Group to help graduate students in health services and policy research.

Dr. Song has spearheaded projects involving information literacy in the health sector and participated in drafting policy briefs for policy makers. She brings in a wealth of theoretical knowledge on public health communication, the politics of health policy making, as well as a decade of practical experiences working in the field as a global health researcher/registered nurse across 4 continents. Her PhD dissertation looked into the phenomenon of vaccine hesitancy on Twitter as well as efficacy of utilizing social media to inform policy decision-making. Her current research interests lie in the intersection of health communication (esp. vaccine-preventable diseases, substance abuse and misuse, mental health), the politics of evidence-informed policy making, and the role of emerging technologies (such as social media) to inform the former two.

In her new role as a Postdoctoral researchers, Dr. Song will be working with the Lab’s Director of Research, Dr. Anatoliy Gruzd and other lab members to examine how social media platforms can be manipulated to spread health-related and other types of misinformation. In addition, Dr. Song will also be working on some of the Lab’s existing initiatives including the CRC Social Media Data Stewardship project and 2019 International Conference on Social Media & Society.