Social Media Lab Welcomes Visiting Scholar Dr. Lina Gomez (@ligova)

We are pleased to welcome Dr. Lina Gomez to the Toronto Metropolitan Social Media Lab as our newest Visiting Scholar.

Dr. Lina Gomez is an assistant professor in the Digital Communication Program at Universidad del Este (Eastern University) in Carolina, Puerto Rico. Her main research focuses on Corporate Social Responsibility and Sustainability communication through online platforms. Recently, she is particularly interested in study the use of social media for health communication in Hispanic communities. Dr. Gomez is the main editor of the book “Corporate Social Responsibility and Corporate Governance: Concepts, Perspectives and Emerging Trends in Ibero-america”, which was recently published by Emerald as a part of the Developments in Corporate Governance and Responsibility series.  In addition, she has published articles in a variety of journals including Journal of Business Ethics, Public Relations Review, and Revista Internacional de Relaciones Públicas. Gomez currently leads the development of the Center for Digital Media at Universidad del Este, the first interdisciplinary research center in the Caribbean about the study of social media through the lenses of different disciplines.

During her time in residence, Dr. Gomez will have an opportunity to further her own research, as well as develop a new collaborative research project examining how #hcsm healtcare community uses Instagram and Twitter to communicate with each other and with the public.

For more information about Dr. Gomez please visit her website: