Scandals & Fandom: The Growing Impact of Social Media On Sports w/ @SportMgmtProf Fri. Apr. 8, 2016 3 pm @SMLabTO


Please join us on Friday, April 8, 2016 at 3 pm at the Ryerson Social Media Lab for a talk by Ann Pegoraro Ph.D., Director of the Institute for Sport Marketing (ISM) and Associate Professor in School of Sports Administration at Laurentian University.


Event: Social Media Lab Speaker Series: “Scandals & Fandom: The Growing Impact of Social Media On Sports”
Date: Friday, April 8, 2016
Time: 3:00-4:00 pm
Location: 10 Dundas Street East, Toronto 10th Floor, Suite 1002
Ryerson Social Media Lab at the Ted Rogers School of Management
Registration: This event is FREE but seating is limited, please custombutton

Webcast Available: If you are not able to join us in person, you can also join us virtually  via @SMLabTO on the day of the talk.


In the realm of sport, scholars have stressed the importance of social media platforms such as Twitter and Facebook by arguing that communication on these platforms assist in developing relationships between fans and sporting entities such as athletes and organizations (Kassing and Sanderson 2009). This relationship with fans provides researchers with an avenue to investigate more broad social issues. This presentation will cover recent sport scandals (e.g. murder; corruption) and social issues (e.g. child abuse; gender) through the lens of social media. The presentation will highlight how individuals (sport fans) can create organic frameworks and make meaning (positive and negative) out of situations on social media platforms.  The results presented provide a rich delve into the world of sport fandom and social issues.


Ann Pegoraro Ph.D. (University of Nebraska-Lincoln) is the Director of the Institute for Sport Marketing (ISM) and holds an appointment as an Associate Professor in School of Sports Administration, all at Laurentian University. Her research primarily focuses on the intersection of sport and new media, particularly social media. Dr. Pegoraro is often sought out by the sport industry to share her knowledge of social media in sport. An active researcher, Dr. Pegoraro’s work has been published in the International Journal of Sport Communication, Communication and Sport, Journal of Broadcast and Electronic Media, American Behavioral Scientist, Journal of Sport Management, the International Journal of Sport Marketing and Management and the Journal of Brand Strategy.

About the Social Media Lab Speaker Series:

The Social Media Lab Speaker Series bring together scholars, researchers and practitioners to exchange ideas and debate key issues associated with social media and new media research. Held throughout the year, the Ryerson Social Media Lab Speaker Series is open to the public. It’s an opportunity to meet, network, hear and ask questions from fellow researchers and practitioners. Traditionally we invite leading and emerging researchers in the field to discuss theoretical and methodological topics that are of interest to the broader research community. We usually feature 8-10 talks per semester. The talks are typically about forty minutes long followed by twenty minutes of Q&A. For those who cannot join us in person, the lecture are broadcast live over Periscope and posted on YouTube after the event.  We hope you can join us! Space is limited, please RSVP.


We are located at 10 Dundas St East, Toronto, Canada. When you enter 10 Dundas, look for the elevator bank (marked as Office Tower) next to the Starbucks Coffee on the 1st floor. Take the elevator to the 10th floor, our office suite #1002 will be on the right.