The Social Media Lab is excited to announce our collaboration with Drs. Alla Kushniryk & Amy Thurlow and their team at the Mount Saint Vincent University on their new project entitled “A visual roadmap to success: An analysis of the two-way communication in the social media space” funded by Communications + Public Relations Foundation.
This project addresses the need in Public Relations theory and practice for deeper insights into how public relations can better integrate and measure the impact of two-way communication in the owned, earned or paid social media space. In particular, using tools like Netlytic, Drs. Kushniryk & Thurlow’s team works with the Social Media Lab on developing and evaluating visual and interactive social network “maps” that organizations can use to explore and analyze their social media presence.