digital communication

A Visual Roadmap to Social Media Success: An Analysis of the 2015 ‘#BellLetsTalk’ Initiative on Twitter

The Social Media Lab is excited to announce our collaboration with Drs. Alla Kushniryk & Amy Thurlow and their team at the Mount Saint Vincent University on their new project entitled “A visual roadmap to success: An analysis of the two-way communication in the social media space” funded by the Communications + Public Relations Foundation. This project[…]

Guest Talk: Strategic opinion leaders: A “just-in-time” approach to a politically informed citizenry

Join us on Friday, February 27, at 2:15 for the guest talk by Elizabeth Dubois (University of Oxford’s Internet Institute) on political opinion leaders on social media. The talk is hosted by the Social Media Lab at Ted Rogers School of Management, Ryerson University. See details below.   Title: Strategic opinion leaders: A “just-in-time” approach[…]

Social Media & Society Conference

CFP: 2015 Social Media & Society Conference Toronto, Canada July 27-29, 2015 #SMSociety15

We are pleased to release the Call for Proposals for the 2015 Social Media and Society Conference to be held in Toronto, Canada on July 27-29, 2015. The Conference invites scholarly and original submissions that build on the previous work and critically evaluate the role of social media for social and political change, community engagement,[…]

Politically Polarized Online Groups and their Social Structures formed around the 2013-2014 crisis in Ukraine

The end of the Cold War in 1991 introduced a great change and a wave of hope for people living in Ukraine, a former Soviet Union republic. However, Ukraine’s transition to a modern and independent state has not gone smoothly. In 2004, the country experienced its first major political upheaval, popularly dubbed the “Orange Revolution.” Cries of “Razom nas bahato! Nas[…]

Canada - Parlament

The Multiple Facets of Influence: Identifying Political Influentials and Opinion Leaders on Twitter [New Study]

By  Elizabeth Dubois (@lizdubois) & Devin Gaffney (@dgaff) #171592241 / gettyimages.com Trace data (the bits of ourselves we leave behind when navigating the Internet) is exciting. It is exciting for academics who are permitted a unique view into the communicative processes of individuals. It is exciting for marketers who can develop better strategies based on new understandings[…]

Guest talk: Content Aggregation as a Means to Separate Signal From Noise in Market Trend Research: The Case of the iPhone 5S

  Title: Content Aggregation as a Means to Separate Signal From Noise in Market Trend Research: The Case of the iPhone 5S by Jaigris Hodson, Ryerson University Date: Friday, November 28, at 3:00-4:00 (EDT) Location: Ryerson University, Ted Rogers School of Management 55 Dundas St. West, Toronto, ON Canada, Room TRS 3-164 (9th floor, across[…]