• About the lab

    The Social Media Lab is a multi- and interdisciplinary research laboratory at the Ted Rogers School of Management at Ryerson University in Toronto, Canada. The lab studies how social media is changing the ways in which people communicate, disseminate information, conduct business and form communities, and how these changes impact the social, economic and political structures of modern society.

  • Expertise

    Our expertise lies in studying online communities and social networks and developing new tools and methods for analyzing and visualizing social media data. The broad aim of our various research initiatives is to provide decision makers with additional knowledge and insights into the behaviors and relationships of online network members, and to understand how these interpersonal connections influence our personal choices and actions.

Our focus

Research


Teaching


Training


Service


Latest Posts

Announcement of Keynotes & 2nd Call for Papers: 8th International Conference on Social Media & Society #SMSociety (July 28-30, 2017, Toronto, Canada)

Announcement of Keynotes & 2nd Call for Papers: 8th International Conference on Social Media & Society #SMSociety (July 28-30, 2017, Toronto, Canada)

We are very pleased to announce two distinguished Keynotes for the 8th International Conference on Social Media & Society (July 28-30, 2017, Toronto, Canada): Lee Rainie – Director, Pew Research Center's Internet & American Life Project, USA Ronald Deibert – Professor of Political Science, and Director of the Citizen Lab at the Munk School of Global Affairs, University…

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Who Are We Studying in Social Media: Bots or Humans?

Who Are We Studying in Social Media: Bots or Humans?

Join us on Thursday November 24, 2016 at 12:00 p.m. for  “Who Are We Studying in Social Media: Bots or Humans?” a talk organized IEEE Toronto Systems Chapter. Speaker: Dr. Anatoliy Gruzd Associate Professor Canada Research Chair in Social Media Data Stewardship -Ted Rogers School of Management, Ryerson University Director, Research…

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Social Media Lab Students win Social Informatics Best Student Paper Award

Social Media Lab Students win Social Informatics Best Student Paper Award

Social Media Lab doctoral students, Sarah Gilbert and Drew Paulin were awarded the Social Informatics Best Student Paper award at the 2016 Annual Meeting of ASIS&T (Association for Information Science and Technology) annual meeting for their paper, “Tweet to learn: Expertise and centrality in conference Twitter networks.” The award is given to the…

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Can Social Media Assist in Predicting Future Stock Prices?

Can Social Media Assist in Predicting Future Stock Prices?

The following is a summary of Nick Menzies' MBA Major Research Project conducted at the Ted Rogers School of Management at Ryerson University and supervised by Dr. Anatoliy Gruzd at the Social Media Lab. As part of this work, Nick also developed and shared his source code on github that collects data…

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Automated politics: The influence of political Twitter bots – A @SMLabTO Research Talk

Automated politics: The influence of political Twitter bots – A @SMLabTO Research Talk

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Examining Posting vs Commenting Behaviour on @reddit with @Tableau

Examining Posting vs Commenting Behaviour on @reddit with @Tableau

As part of the Ryerson Social Media Lab’s ongoing efforts to study the changing landscape of social media websites and their communities, in this post we share some of our preliminary data analysis of a popular social news aggregation and discussion site called reddit. On reddit, users can submit content such as text or links,…

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CfP: 2017 International Conference on Social Media & Society (#SMSociety) – Toronto, Canada – July 28-30, 2017

CfP: 2017 International Conference on Social Media & Society (#SMSociety) – Toronto, Canada – July 28-30, 2017

CALL FOR PROPOSALS 2017 #SMSociety Theme: Social Media for Social Good or Evil Our online behaviour is far from virtual--it extends our offline lives. Much social media research has identified the positive opportunities of using social media; for example, how people use social media to form support groups online, participate in political…

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Social Media Lab @SMLabTO Speaker Series: Exploring CanadaOntario’s pro-vaccine and anti-vaccine conversations on Twitter from 2014-2016

Social Media Lab @SMLabTO Speaker Series: Exploring CanadaOntario’s pro-vaccine and anti-vaccine conversations on Twitter from 2014-2016

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Come Work with Us! Postdoctoral Associate in Social Media Analytics

Come Work with Us! Postdoctoral Associate in Social Media Analytics

The Social Media Lab at Ryerson University in Toronto, Canada is seeking a highly motivated and creative postdoctoral candidate to engage in innovative research in social media and learning analytics, including analyses related to studying formal and informal learning that occurs in social media and MOOCs (Massive Open Online Courses). The broad goal of the position…

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Social Media Lab @SMLabTO Speaker Series: #Hashtagging Hate: Using Twitter to Track Racist Tweets in Canada

Social Media Lab @SMLabTO Speaker Series: #Hashtagging Hate: Using Twitter to Track Racist Tweets in Canada

Please join us on Friday, September 9th, 2016 at 3 pm at the Ryerson Social Media Lab for at talk titled "#Hashtagging Hate: Using Twitter to Track Racist Tweets in Canada" by Irfan Chaudhry. Powered by Eventbrite

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Social Media Lab @SMLabTO Speaker Series: The MIT Deliberatorium Project w/ @markklein1960

Social Media Lab @SMLabTO Speaker Series: The MIT Deliberatorium Project w/ @markklein1960

Please join us on Friday, August 12, 2016 at 3 pm at the Ryerson Social Media Lab for a talk about "The MIT Deliberatorium Project" by Dr. Mark Klein, Principal Research Scientist at the MIT Center for Collective Intelligence Powered by Eventbrite

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Charge of The Facebook Cavalry

Charge of The Facebook Cavalry

Note: This blog post is part of a series entitled Facestumping – Presidential Campaigning on Facebook.  The other posts in this series are “Thanks Be From Trump? Facestumping – Presidential Campaigning on Facebook (Part 1)“, “We, The Bernie Revolutionaries: Facestumping – Presidential Campaigning on Facebook (Part 2)" and  "A Flash of Clinton: #Facestumping -Presidential…

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Social Platforms to Support Interactions in Service Systems w/ @prof_lyons Fri. Apr. 15, 2016 3 pm @SMLabTO

Social Platforms to Support Interactions in Service Systems w/ @prof_lyons Fri. Apr. 15, 2016 3 pm @SMLabTO

Please join us on Friday, April 15, 2016 at 3 pm at the Ryerson Social Media Lab for a talk by Dr. Kelly Lyons, Associate Professor in the Faculty of Information at the University of Toronto. Details: Event: Social Media Lab Speaker Series: "Social Platforms to Support Interactions in Service Systems" Date: Friday, April 15, 2016 Time: 3:00-4:00 pm…

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2016 Ryerson Social Media Lab Visiting Scholars

2016 Ryerson Social Media Lab Visiting Scholars

2016 Social Media Lab Visiting Scholars The Ryerson Social Media Lab at Ted Rogers School of Management is pleased to announce the the appointment of five leading and emerging  social media researchers as Visiting Scholars for 2016. The recipients were selected for this award through a competitive process. During their time in residence, the…

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Social Media and MOOCs: Linking Online Identities and Content Across Multiple Social Media Platforms

Social Media and MOOCs: Linking Online Identities and Content Across Multiple Social Media Platforms

Social Media is now part of the educational landscape. Some instructors are incorporating it into their lesson plans. But we still know little about how social media platforms are being used for formal and informal learning. In a newly published paper, “Linking Online Identities and Content in Connectivist MOOCs across Multiple…

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Directions

We are located at 10 Dundas St East, Toronto, Canada. When you enter 10 Dundas, look for the elevator bank (marked as Office Tower) next to the Starbucks Coffee on the 1st floor. Take the elevator to the 10th floor, our office suite #1002 will be on the right.