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Social Media Lab

"Making Sense of a Network World"
Ryerson University Toronto, Canada

The Social Media Lab is an internationally recognized multi- and interdisciplinary research laboratory at the Ted Rogers School of Management at Ryerson University in Toronto, Canada. The lab studies how social media is changing the ways in which people communicate and disseminate information and how these changes impact the social, economic and political structures of modern society.

Our expertise lies in studying online communities and social networks and developing new tools and methods for analyzing and visualizing social media data. The broad aim of our various research initiatives is to provide decision makers with additional knowledge and insights into the behaviors and relationships of online network members, and to understand how these interpersonal connections influence our personal choices and actions.

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Do You Need Help Capturing and Analyzing Social Media Data and You Don't Want to Learn to Program or Deal with APIs? Give Netyltic a Try!

- Netlytic is a social media analytics platform designed for social researchers, data journalists, and marketers. It allows you to automatically Capture, Import, Export, Share, Analyze and Visualize social media data from: Twitter, Facebook, Instagram, Youtube, Cloud Storage, Text file and RSS feed. Netlytic contains an easy to use text analyzer and a powerful interactive network analysis and visualization tool powered by social network analysis metrics. With Netlytic, you can dive immediately into your social media data to examine contents and opinions in online conversations and quickly identify key influencers and connections between them. It is also an ideal tool for introducing data analytics and data science to your students.

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We welcome proposals for research collaborations and consultations from fellow researchers, graduate students, private companies and non-profit organizations. If you have any questions or comments, please get in touch with us.