Social Media Lab
  • About the lab

    The Social Media Lab is a multi- and interdisciplinary research laboratory at the Ted Rogers School of Management at Ryerson University in Toronto, Canada. The lab studies how social media is changing the ways in which people communicate, disseminate information, conduct business and form communities, and how these changes impact the social, economic and political structures of modern society.

  • Expertise

    Our expertise lies in studying online communities and social networks and developing new tools and methods for analyzing and visualizing social media data. The broad aim of our various research initiatives is to provide decision makers with additional knowledge and insights into the behaviors and relationships of online network members, and to understand how these interpersonal connections influence our personal choices and actions.

Our focus

Research


Teaching


Training


Service


Latest Posts

Charge of The Facebook Cavalry

Charge of The Facebook Cavalry

Note: This blog post is part of a series entitled Facestumping – Presidential Campaigning on Facebook.  The other posts in this series are “Thanks Be From Trump? Facestumping – Presidential Campaigning on Facebook (Part 1)“, “We, The Bernie Revolutionaries: Facestumping – Presidential Campaigning on Facebook (Part 2)" and  "A Flash of Clinton: #Facestumping -Presidential Campaigning on Facebook (Part 3)." A Charge(!), in military terms,

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Social Platforms to Support Interactions in Service Systems w/ @prof_lyons Fri. Apr. 15, 2016 3 pm @SMLabTO

Social Platforms to Support Interactions in Service Systems w/ @prof_lyons Fri. Apr. 15, 2016 3 pm @SMLabTO

Please join us on Friday, April 15, 2016 at 3 pm at the Ryerson Social Media Lab for a talk by Dr. Kelly Lyons, Associate Professor in the Faculty of Information at the University of Toronto. Details: Event: Social Media Lab Speaker Series: "Social Platforms to Support Interactions in Service Systems" Date: Friday, April 15, 2016 Time: 3:00-4:00 pm Registration: This event is FREE but seating is limited, please  Webcast

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2016 Ryerson Social Media Lab Visiting Scholars

2016 Ryerson Social Media Lab Visiting Scholars

2016 Social Media Lab Visiting Scholars The Ryerson Social Media Lab at Ted Rogers School of Management is pleased to announce the the appointment of five leading and emerging  social media researchers as Visiting Scholars for 2016. The recipients were selected for this award through a competitive process. During their time in residence, the Visiting Scholars will have an opportunity to further their own research,

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Social Media and MOOCs: Linking Online Identities and Content Across Multiple Social Media Platforms

Social Media and MOOCs: Linking Online Identities and Content Across Multiple Social Media Platforms

Social Media is now part of the educational landscape. Some instructors are incorporating it into their lesson plans. But we still know little about how social media platforms are being used for formal and informal learning. In a newly published paper, “Linking Online Identities and Content in Connectivist MOOCs across Multiple Social Media Platforms, we set out to develop and evaluate

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Scandals & Fandom: The Growing Impact of Social Media On Sports w/ @SportMgmtProf Fri. Apr. 8, 2016 3 pm @SMLabTO

Scandals & Fandom: The Growing Impact of Social Media On Sports w/ @SportMgmtProf Fri. Apr. 8, 2016 3 pm @SMLabTO

[caption id="attachment_11587" align="alignleft" width="150"] @SportMgmtProf[/caption] Please join us on Friday, April 8, 2016 at 3 pm at the Ryerson Social Media Lab for a talk by Ann Pegoraro Ph.D., Director of the Institute for Sport Marketing (ISM) and Associate Professor in School of Sports Administration at Laurentian University. Details: Event: Social Media Lab Speaker Series: "Scandals & Fandom: The Growing Impact of Social Media On Sports" Date: Friday,

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Directions

We are located at 10 Dundas St East, Toronto, Canada. When you enter 10 Dundas, look for the elevator bank (marked as Office Tower) next to the Starbucks Coffee on the 1st floor. Take the elevator to the 10th floor, our office suite #1002 will be on the right.