Social Media Lab
  • About the lab

    The Social Media Lab is a multi- and interdisciplinary research laboratory at the Ted Rogers School of Management at Ryerson University in Toronto, Canada. The lab studies how social media is changing the ways in which people communicate, disseminate information, conduct business and form communities, and how these changes impact the social, economic and political structures of modern society.

  • Expertise

    Our expertise lies in studying online communities and social networks and developing new tools and methods for analyzing and visualizing social media data. The broad aim of our various research initiatives is to provide decision makers with additional knowledge and insights into the behaviors and relationships of online network members, and to understand how these interpersonal connections influence our personal choices and actions.

Our focus





Latest Posts

Netlytic – Making Sense of Social Media Data

Netlytic is a social media analytics platform designed for social researchers, data journalists, and marketers. It allows you to automatically Capture, Import, Export, Share, Analyze and Visualize social media data from: Twitter, Facebook, Instagram, Youtube, Cloud Storage, Text file and RSS feed.
Netlytic contains an easy to use text analyzer and a powerful interactive network analysis and visualization tool powered by social network analysis metrics.
Give Netlytic a Try!
With Netlytic, you can dive immediately into your social media data to examine contents and opinions in online conversations and quickly identify key influencers and connections between them. It is also an ideal tool for introducing data analytics and data science to your students.


We are located at 10 Dundas St East, Toronto, Canada. When you enter 10 Dundas, look for the elevator bank (marked as Office Tower) next to the Starbucks Coffee on the 1st floor. Take the elevator to the 10th floor, go pass the 1st set of glass door and our office suite #1002 will be on the right.