In this special issue, Dr. Anatoliy Gruzd, Director of the Social Media Lab and Dr. Barry Wellman, Director of NetLab presents leading-edge work that delves deeply into how the characteristics of social media might affect the nature of influence in networks. The articles selected for this issue tackle the notion of ‘influence’ in online and offline social networks with a focus on social networks formed and maintained on social media sites. In particular, Dr. Gruzd and Dr. Wellman wanted to understand online social influence in all its diversity who is exercising influence, how it is done, how to measure influence, what its consequences are, and how online and offline influences intertwine in different contexts.
In their introduction piece to this special issue, the issue editors laid out their central thesis which postulates that social influence has become networked influence. Influence is networked in two ways: by occurring in social networks and by propagating through online communication networks.
More details about their thoughts on this subject and about this ABS Special Issue on Networked Influence in Social Media can be found in their Introduction to the Special Issue which is available at: http://abs.sagepub.com/content/58/10/1251.abstract. In addition, here is the link to the Table of Content for the full ABS issue http://abs.sagepub.com/content/58/10
In the coming weeks, we will be featuring a series of blog posts from some of the contributors of the special issue. Stay tuned!