Social Media Lab
  • About the lab

    The Social Media Lab is a multi- and interdisciplinary research laboratory at the Ted Rogers School of Management at Ryerson University in Toronto, Canada. The lab studies how social media is changing the ways in which people communicate, disseminate information, conduct business and form communities, and how these changes impact the social, economic and political structures of modern society.

  • Expertise

    Our expertise lies in studying online communities and social networks and developing new tools and methods for analyzing and visualizing social media data. The broad aim of our various research initiatives is to provide decision makers with additional knowledge and insights into the behaviors and relationships of online network members, and to understand how these interpersonal connections influence our personal choices and actions.

Our focus

Research


Teaching


Training


Service


Latest Posts

@SMLabTO Speakers Series- Exploring Learning Networks: Social Network Structures for Design of Learning Crowds and Communities with @hthwaite

@SMLabTO Speakers Series- Exploring Learning Networks: Social Network Structures for Design of Learning Crowds and Communities with @hthwaite

Please join us on Friday, January 29, 2016 from 4:0-5:00 at the Ryerson Social Media Lab for a talk by Dr. Caroline Haythornthwaite, Professor, School of Library, Archival and Information Studies, The iSchool at The University of British Columbia on: "Exploring Learning Networks: Social Network Structures for Design of Learning Crowds and Communities" This event is FREE but seating is limited, so please  Details: Event: Social

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2016 #SMSociety Keynotes & Final Call for Papers

2016 #SMSociety Keynotes & Final Call for Papers

Attention Social Media Researchers! We are very excited to announce two distinguished Keynotes for this year’s International Conference on Social Media & Society (July 11-13, 2016, London, UK): [caption id="attachment_10905" align="alignnone" width="300"] Dr Susan Halford - Director, Web Science Institute, University of Southampton, UK[/caption] [caption id="attachment_10904" align="alignnone" width="300"] Dr Helen Kennedy - Professor of Digital Society, University of Sheffield, UK[/caption] SUBMIT

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How We Made Legacy Biodiversity Digital Objects More Social and Shareable

How We Made Legacy Biodiversity Digital Objects More Social and Shareable

We have been digitizing cultural heritage objects in North America since the 1970s. The very first Project Gutenberg (1971) saved text from the United States Declaration of Independence into a mainframe file at the University of Illinois. Since then millions of other cultural objects, such as out-of-print books and rare drawings,  have been meticulously digitized and saved for posterity. But sadly, much of the

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Social Media Analytics Workshop at Hong Kong Baptist University December 4th-5th

Social Media Analytics Workshop at Hong Kong Baptist University December 4th-5th

As social creatures, our online lives, just like our offline lives are intertwined with others within a wide variety of social networks. Each retweet on Twitter, comment on a blog or link to a YouTube video explicitly or implicitly connects one online participant to another and contributes to the formation of various information and social networks. Once discovered, these networks

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Research at the Social Media Lab – @SMLabTO @TRSMRyersonU @RyersonU #Toronto [Video]

Research at the Social Media Lab – @SMLabTO @TRSMRyersonU @RyersonU #Toronto [Video]

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Directions

We are located at 10 Dundas St East, Toronto, Canada. When you enter 10 Dundas, look for the elevator bank (marked as Office Tower) next to the Starbucks Coffee on the 1st floor. Take the elevator to the 10th floor, our office suite #1002 will be on the right.